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The Influence of Website Trust and Loyalty on Customer Intention to Purchase Online

Nowadays, the usage of Internet has grown rapidly over the past years and it has become a common medium for delivering and trading of goods, services and information at global marketplace. Even though this method of business transaction or exchange has started to win the hearts of Malaysian buyers,...

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Bibliographic Details
Main Author: Azahari Jamaludin
Format:
Language:English
Published: 2013
Subjects:
Purchase Online
Website Trust
Website Loyalty
Online Access:http://ir.unikl.edu.my/jspui/handle/123456789/5132
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id my.unikl.ir-5132
record_format eprints
spelling my.unikl.ir-51322013-12-05T01:25:28Z The Influence of Website Trust and Loyalty on Customer Intention to Purchase Online Azahari Jamaludin Purchase Online Website Trust Website Loyalty Nowadays, the usage of Internet has grown rapidly over the past years and it has become a common medium for delivering and trading of goods, services and information at global marketplace. Even though this method of business transaction or exchange has started to win the hearts of Malaysian buyers, the elements influencing the willingness to purchase online are still unknown. Therefore, the objective of the current study is to examine the elements that influence buyer's intention to purchase online (dependent variable). The main independent components are trust, quality and loyalty to website visited. A total number of 78 (100 percent) returned questionnaires were accepted, coded and were subject to further analysis. The findings supports all the hypotheses stated in the current study. The results indicates that website trust contributed 16.1 percent (R2 = 0.161), website quality contributed 20.1 percent (R2 = 0.201) and website loyalty contributed 28.6 percent (R2 = 0.286) respectively to the variance in intention to purchase online. 2013-12-05T01:25:28Z 2013-12-05T01:25:28Z 2013-12-05 http://ir.unikl.edu.my/jspui/handle/123456789/5132 en
institution Universiti Kuala Lumpur
building UniKL Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kuala Lumpur
content_source UniKL Institutional Repository
url_provider http://ir.unikl.edu.my/
language English
topic Purchase Online
Website Trust
Website Loyalty
spellingShingle Purchase Online
Website Trust
Website Loyalty
Azahari Jamaludin
The Influence of Website Trust and Loyalty on Customer Intention to Purchase Online
description Nowadays, the usage of Internet has grown rapidly over the past years and it has become a common medium for delivering and trading of goods, services and information at global marketplace. Even though this method of business transaction or exchange has started to win the hearts of Malaysian buyers, the elements influencing the willingness to purchase online are still unknown. Therefore, the objective of the current study is to examine the elements that influence buyer's intention to purchase online (dependent variable). The main independent components are trust, quality and loyalty to website visited. A total number of 78 (100 percent) returned questionnaires were accepted, coded and were subject to further analysis. The findings supports all the hypotheses stated in the current study. The results indicates that website trust contributed 16.1 percent (R2 = 0.161), website quality contributed 20.1 percent (R2 = 0.201) and website loyalty contributed 28.6 percent (R2 = 0.286) respectively to the variance in intention to purchase online.
format
author Azahari Jamaludin
author_facet Azahari Jamaludin
author_sort Azahari Jamaludin
title The Influence of Website Trust and Loyalty on Customer Intention to Purchase Online
title_short The Influence of Website Trust and Loyalty on Customer Intention to Purchase Online
title_full The Influence of Website Trust and Loyalty on Customer Intention to Purchase Online
title_fullStr The Influence of Website Trust and Loyalty on Customer Intention to Purchase Online
title_full_unstemmed The Influence of Website Trust and Loyalty on Customer Intention to Purchase Online
title_sort influence of website trust and loyalty on customer intention to purchase online
publishDate 2013
url http://ir.unikl.edu.my/jspui/handle/123456789/5132
_version_ 1644484685771833344
score 13.222552

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