THE SWOT ANALYSIS STUDY OF SAMUDERA SHIPYARD AND ENGINEERING SDN BHD
This research is about to study the Strength, Weaknesses, Opportunities and Threats (SWOT) analysis on a company. This study focuses on the Small and Medium Enterprise (SME) company within maritime industry. For this research, a company which located in Damar Laut, Samudra Shipyard & Engineering...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
2015
|
| Online Access: | http://localhost/xmlui/handle/123456789/10855 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This research is about to study the Strength, Weaknesses, Opportunities and Threats (SWOT) analysis on a company. This study focuses on the Small and Medium Enterprise (SME) company within maritime industry. For this research, a company which located in Damar Laut, Samudra Shipyard & Engineering SDN BHD was selected as subject of research. The main objective of this study is to study the strength, weaknesses, opportunities and threats of the Samudra Shipyard & Engineering SDN BHD. This study provides an idea of how the SWOT analysis can be used as tools to create a strategic planning for the company. In this research, SWOT matrix analysis is used to identify the strengths and weaknesses of the Samudra Shipyard & Engineering. The finding of the TOWS Matrix diagnoses will determine the suitable strategic planning for the company. Several suggestions and recommendations were made as an outcome of the research. |
|---|