SME's e-commerce adoption in Sabah and Sarawak: The moderating role of government support
This study investigates the factors influencing e-commerce adoption among SMEs in Sabah and Sarawak, addressing gaps in the existing consensus and theoretical framework. Utilizing the Technology-Organisation-Environment theory, the research focuses on perceived usefulness, perceived ease of use, org...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42904/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42904/ http://dx.doi.org/10.17687/jeb.v12i2.1187 |
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