Towards energy-efficient mobile ad optimization: an app developer perspective
Advertising over smart devices is one of the growing trends in the information technology domain. Most of the Android application (app) developers generate revenue through the use of ads, but on the other hand, the end users get the free app. However, the excessive number of ads infers hidden costs...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG, Basel, Switzerland
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42492/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42492/ http://dx.doi.org/10.3390/app10196889 |
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