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Promotion and implementation of campus tourism in Malaysia: a review on Universiti Malaysia Sabah

Tourism contributes to social, economic, and environmental benefits, is one of the fastest-growing industries, and has garnered considerable attention. Globally, diverse forms of tourism have been introduced, and campus tourism is actively promoted. It has recently been reported that campus tourism...

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Main Authors: Nurul Syafinas Wahai Anuarr, Fazilah Musa, Rosmalina Abdul Rashid
Format: Article
Language:English
English
Published: Penerbit UMT 2024
Subjects:
HD9999 Miscellaneous industries and trades
LC1390-5160.3 Education of special classes of persons
Online Access:https://eprints.ums.edu.my/id/eprint/42221/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/42221/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/42221/
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spelling my.ums.eprints.422212024-12-16T03:21:18Z https://eprints.ums.edu.my/id/eprint/42221/ Promotion and implementation of campus tourism in Malaysia: a review on Universiti Malaysia Sabah Nurul Syafinas Wahai Anuarr Fazilah Musa Rosmalina Abdul Rashid HD9999 Miscellaneous industries and trades LC1390-5160.3 Education of special classes of persons Tourism contributes to social, economic, and environmental benefits, is one of the fastest-growing industries, and has garnered considerable attention. Globally, diverse forms of tourism have been introduced, and campus tourism is actively promoted. It has recently been reported that campus tourism has attracted the attention of tourists due to the beauty and variety of activities available on campus. Due to the limited exposure to campus tourism in Malaysia, this study aims to promote and enhance the understanding of campus tourism. Furthermore, this study also intends to investigate the potential criteria that might be present on university campuses to encourage its implementation. For the purpose of conducting a literature review, three search engines, Scopus, Science Direct, and Google Scholar, were utilised. According to this review, campus tourism development is characterised by six components: urban tourism, knowledge-based tourism, the hub of activities, campuses as vacation destinations, year-round tourism, and building and landscape architecture, with China dominating. Moreover, elements and criteria for thriving campus tourism have also been explored to generate ideas for campus tourism development in Malaysia. In summary, this review provides universities and colleges with information about the potential for future campus tourism implementation promotion. Penerbit UMT 2024-05 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/42221/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/42221/2/FULLTEXT.pdf Nurul Syafinas Wahai Anuarr and Fazilah Musa and Rosmalina Abdul Rashid (2024) Promotion and implementation of campus tourism in Malaysia: a review on Universiti Malaysia Sabah. Journal of Sustainability Science and Management, 19 (5). pp. 125-145. ISSN 1823-8556
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HD9999 Miscellaneous industries and trades
LC1390-5160.3 Education of special classes of persons
spellingShingle HD9999 Miscellaneous industries and trades
LC1390-5160.3 Education of special classes of persons
Nurul Syafinas Wahai Anuarr
Fazilah Musa
Rosmalina Abdul Rashid
Promotion and implementation of campus tourism in Malaysia: a review on Universiti Malaysia Sabah
description Tourism contributes to social, economic, and environmental benefits, is one of the fastest-growing industries, and has garnered considerable attention. Globally, diverse forms of tourism have been introduced, and campus tourism is actively promoted. It has recently been reported that campus tourism has attracted the attention of tourists due to the beauty and variety of activities available on campus. Due to the limited exposure to campus tourism in Malaysia, this study aims to promote and enhance the understanding of campus tourism. Furthermore, this study also intends to investigate the potential criteria that might be present on university campuses to encourage its implementation. For the purpose of conducting a literature review, three search engines, Scopus, Science Direct, and Google Scholar, were utilised. According to this review, campus tourism development is characterised by six components: urban tourism, knowledge-based tourism, the hub of activities, campuses as vacation destinations, year-round tourism, and building and landscape architecture, with China dominating. Moreover, elements and criteria for thriving campus tourism have also been explored to generate ideas for campus tourism development in Malaysia. In summary, this review provides universities and colleges with information about the potential for future campus tourism implementation promotion.
format Article
author Nurul Syafinas Wahai Anuarr
Fazilah Musa
Rosmalina Abdul Rashid
author_facet Nurul Syafinas Wahai Anuarr
Fazilah Musa
Rosmalina Abdul Rashid
author_sort Nurul Syafinas Wahai Anuarr
title Promotion and implementation of campus tourism in Malaysia: a review on Universiti Malaysia Sabah
title_short Promotion and implementation of campus tourism in Malaysia: a review on Universiti Malaysia Sabah
title_full Promotion and implementation of campus tourism in Malaysia: a review on Universiti Malaysia Sabah
title_fullStr Promotion and implementation of campus tourism in Malaysia: a review on Universiti Malaysia Sabah
title_full_unstemmed Promotion and implementation of campus tourism in Malaysia: a review on Universiti Malaysia Sabah
title_sort promotion and implementation of campus tourism in malaysia: a review on universiti malaysia sabah
publisher Penerbit UMT
publishDate 2024
url https://eprints.ums.edu.my/id/eprint/42221/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/42221/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/42221/
_version_ 1818835192387731456
score 13.223943

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