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Promoting sustainability development through agrotourism activities in Ranau, Sabah

Promoting sustainability through agrotourism is an excellent approach. Farmers could promote sustainability and provide opportunities for visitors to experience farming in addition to their own agricultural endeavors. One of the areas in Sabah that attracts most visitors is Ranau, which is recognize...

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Main Authors:	Juliana Langgat, Kamarul Mizal Marzuki, Roslinah Mahmud, Khairul Hanim Pazim, Noor Fzlinda Fabeil, Marry Tracy Pawan
Format:	Article
Language:	English English
Published:	Penerbit Universiti Malaysia Sabah 2024
Subjects:	G149-180 Travel. Voyages and travels (General) HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Online Access:	https://eprints.ums.edu.my/id/eprint/42129/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/42129/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42129/
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id	my.ums.eprints.42129
record_format	eprints
spelling	my.ums.eprints.421292024-12-06T05:18:00Z https://eprints.ums.edu.my/id/eprint/42129/ Promoting sustainability development through agrotourism activities in Ranau, Sabah Juliana Langgat Kamarul Mizal Marzuki Roslinah Mahmud Khairul Hanim Pazim Noor Fzlinda Fabeil Marry Tracy Pawan G149-180 Travel. Voyages and travels (General) HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture Promoting sustainability through agrotourism is an excellent approach. Farmers could promote sustainability and provide opportunities for visitors to experience farming in addition to their own agricultural endeavors. One of the areas in Sabah that attracts most visitors is Ranau, which is recognized as a tourist destination and core for the agricultural sector. The study’s primary goal was to use agrotourism to promote sustainable development. Five farmers were randomly chosen for this study and conducted in-depth interviews to gather data using a qualitative methodology. Three stages of the coding method in qualitative data analysis were used to analyze the study’s results and produce fresh research findings. The results of the study indicated that agrotourism activities were a possible way to promote sustainability. Activities related to agrotourism have the potential to protect the environment, boost economic viability, engage communities and raise awareness and education. The local council and state government can make extensive use of these findings and prepare guidelines and policies. This would help the agrotourism sector, particularly in the Ranau district, which is a popular tourist destination in Sabah. It might also serve as a pilot study that other districts hope to promote their area as an agrotourism destination could utilize as a point of reference.. Penerbit Universiti Malaysia Sabah 2024 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/42129/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/42129/2/FULL%20TEXT.pdf Juliana Langgat and Kamarul Mizal Marzuki and Roslinah Mahmud and Khairul Hanim Pazim and Noor Fzlinda Fabeil and Marry Tracy Pawan (2024) Promoting sustainability development through agrotourism activities in Ranau, Sabah. Malaysian Journal of Business and Economics (MJBE), 11 (1). pp. 1-10. ISSN 2289-8018
institution	Universiti Malaysia Sabah
building	UMS Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Sabah
content_source	UMS Institutional Repository
url_provider	http://eprints.ums.edu.my/
language	English English
topic	G149-180 Travel. Voyages and travels (General) HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
spellingShingle	G149-180 Travel. Voyages and travels (General) HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture Juliana Langgat Kamarul Mizal Marzuki Roslinah Mahmud Khairul Hanim Pazim Noor Fzlinda Fabeil Marry Tracy Pawan Promoting sustainability development through agrotourism activities in Ranau, Sabah
description	Promoting sustainability through agrotourism is an excellent approach. Farmers could promote sustainability and provide opportunities for visitors to experience farming in addition to their own agricultural endeavors. One of the areas in Sabah that attracts most visitors is Ranau, which is recognized as a tourist destination and core for the agricultural sector. The study’s primary goal was to use agrotourism to promote sustainable development. Five farmers were randomly chosen for this study and conducted in-depth interviews to gather data using a qualitative methodology. Three stages of the coding method in qualitative data analysis were used to analyze the study’s results and produce fresh research findings. The results of the study indicated that agrotourism activities were a possible way to promote sustainability. Activities related to agrotourism have the potential to protect the environment, boost economic viability, engage communities and raise awareness and education. The local council and state government can make extensive use of these findings and prepare guidelines and policies. This would help the agrotourism sector, particularly in the Ranau district, which is a popular tourist destination in Sabah. It might also serve as a pilot study that other districts hope to promote their area as an agrotourism destination could utilize as a point of reference..
format	Article
author	Juliana Langgat Kamarul Mizal Marzuki Roslinah Mahmud Khairul Hanim Pazim Noor Fzlinda Fabeil Marry Tracy Pawan
author_facet	Juliana Langgat Kamarul Mizal Marzuki Roslinah Mahmud Khairul Hanim Pazim Noor Fzlinda Fabeil Marry Tracy Pawan
author_sort	Juliana Langgat
title	Promoting sustainability development through agrotourism activities in Ranau, Sabah
title_short	Promoting sustainability development through agrotourism activities in Ranau, Sabah
title_full	Promoting sustainability development through agrotourism activities in Ranau, Sabah
title_fullStr	Promoting sustainability development through agrotourism activities in Ranau, Sabah
title_full_unstemmed	Promoting sustainability development through agrotourism activities in Ranau, Sabah
title_sort	promoting sustainability development through agrotourism activities in ranau, sabah
publisher	Penerbit Universiti Malaysia Sabah
publishDate	2024
url	https://eprints.ums.edu.my/id/eprint/42129/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/42129/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42129/
_version_	1817843859957219328
score	13.223943

Promoting sustainability development through agrotourism activities in Ranau, Sabah

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