Strategic alternatives for Muslim-friendly homestay in Sabah Malaysia: a SWOT/TOWS analysis
Purpose This study aims to explore the strengths, weaknesses, opportunities and threats (SWOT) of the Muslim-friendly homestay business in Malaysia to help identify and recommend practical strategies to capitalize on the strengths and potentials while overcoming the current shortcomings and threats....
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Limited
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42044/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/42044/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42044/ http://dx.doi.org/10.1108/JIMA-04-2023-0133 |
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