Social media influencer’s content credibility on information adoption and purchase intention of beauty product among generation Z in Malaysia
The present study seeks to investigate the impact of influencer credibility characteristics (attractiveness, trustworthiness, expertise, and homophily) on beauty product purchase decisions using information adoption as a moderator. The information was gathered online from 136 university students in...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Proceedings |
| Language: | English English |
| Published: |
Atlantis Press
2024
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/41125/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/41125/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/41125/ https://www.atlantis-press.com/proceedings/icgmsi-23/126000197 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|