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Ranking Determinants of Students’ Choice in Selecting a University

There are many criteria that contribute to the final decision in selecting a university. It is crucial for any university to understand and identify the most important criteria that lead to the student's university selection. It will definitely help a university to plan and redevelop its promot...

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Main Authors: Siti Rahayu Mohd. Hashim, Nielson Lorensius
Format: Proceedings
Language:English
English
Published: Faculty of Science & Natural Resources, UMS 2022
Subjects:
LA173-186 Higher education
LC8-6691 Special aspects of education
Online Access:https://eprints.ums.edu.my/id/eprint/40652/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/40652/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/40652/
https://www.ums.edu.my/fssa/index.php/research/conference-publication
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spelling my.ums.eprints.406522024-08-15T02:48:04Z https://eprints.ums.edu.my/id/eprint/40652/ Ranking Determinants of Students’ Choice in Selecting a University Siti Rahayu Mohd. Hashim Nielson Lorensius LA173-186 Higher education LC8-6691 Special aspects of education There are many criteria that contribute to the final decision in selecting a university. It is crucial for any university to understand and identify the most important criteria that lead to the student's university selection. It will definitely help a university to plan and redevelop its promotional materials and approaches in order to increase the number of students enrolled at their respected university. This study aims to determine the determinant factors, identify the most important factors affecting university selection among students and compare the determinants’ ranking between groups. Factor analysis was conducted to determine the significant factors whereas Multiple Weighted-Score analysis (MWS) was used to rank the factors. There were 226 first year students from University Malaysia Sabah (UMS) participated in this study. An online survey was carried out using a self-developed instrument which consists of nine criteria or factors. Seven determinants were identified from the factor análysis which are Promotion, Reputation, Recommendation, Financial Reason, Friend Enrolled, Family Enrolled, Distance and Location. The result of the analysis found that Reputation, Distance and Location, Financial Reason and Recommendation are the top four determinants of the students’ choice in selecting a university. The rankings of the determinants are varies according to different programs under study. Faculty of Science & Natural Resources, UMS 2022 Proceedings PeerReviewed text en https://eprints.ums.edu.my/id/eprint/40652/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/40652/2/FULL%20TEXT.pdf Siti Rahayu Mohd. Hashim and Nielson Lorensius (2022) Ranking Determinants of Students’ Choice in Selecting a University. https://www.ums.edu.my/fssa/index.php/research/conference-publication
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic LA173-186 Higher education
LC8-6691 Special aspects of education
spellingShingle LA173-186 Higher education
LC8-6691 Special aspects of education
Siti Rahayu Mohd. Hashim
Nielson Lorensius
Ranking Determinants of Students’ Choice in Selecting a University
description There are many criteria that contribute to the final decision in selecting a university. It is crucial for any university to understand and identify the most important criteria that lead to the student's university selection. It will definitely help a university to plan and redevelop its promotional materials and approaches in order to increase the number of students enrolled at their respected university. This study aims to determine the determinant factors, identify the most important factors affecting university selection among students and compare the determinants’ ranking between groups. Factor analysis was conducted to determine the significant factors whereas Multiple Weighted-Score analysis (MWS) was used to rank the factors. There were 226 first year students from University Malaysia Sabah (UMS) participated in this study. An online survey was carried out using a self-developed instrument which consists of nine criteria or factors. Seven determinants were identified from the factor análysis which are Promotion, Reputation, Recommendation, Financial Reason, Friend Enrolled, Family Enrolled, Distance and Location. The result of the analysis found that Reputation, Distance and Location, Financial Reason and Recommendation are the top four determinants of the students’ choice in selecting a university. The rankings of the determinants are varies according to different programs under study.
format Proceedings
author Siti Rahayu Mohd. Hashim
Nielson Lorensius
author_facet Siti Rahayu Mohd. Hashim
Nielson Lorensius
author_sort Siti Rahayu Mohd. Hashim
title Ranking Determinants of Students’ Choice in Selecting a University
title_short Ranking Determinants of Students’ Choice in Selecting a University
title_full Ranking Determinants of Students’ Choice in Selecting a University
title_fullStr Ranking Determinants of Students’ Choice in Selecting a University
title_full_unstemmed Ranking Determinants of Students’ Choice in Selecting a University
title_sort ranking determinants of students’ choice in selecting a university
publisher Faculty of Science & Natural Resources, UMS
publishDate 2022
url https://eprints.ums.edu.my/id/eprint/40652/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/40652/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/40652/
https://www.ums.edu.my/fssa/index.php/research/conference-publication
_version_ 1809140082708316160
score 13.211869

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