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Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia

Peer-to-peer accommodation is a type of accommodation that possesses unique characteristics which involves more personal interactions between host and guest. Peer-to-peer accommodation has been growing rapidly worldwide that it has changed the way travellers accommodate at their destinations. Thus,...

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Main Author: Wong, Tze Sheng
Format: Thesis
Language:English
English
Published: 2023
Subjects:
HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
Online Access:https://eprints.ums.edu.my/id/eprint/39080/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/39080/4/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/39080/
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spelling my.ums.eprints.390802024-07-15T02:16:54Z https://eprints.ums.edu.my/id/eprint/39080/ Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia Wong, Tze Sheng HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. Peer-to-peer accommodation is a type of accommodation that possesses unique characteristics which involves more personal interactions between host and guest. Peer-to-peer accommodation has been growing rapidly worldwide that it has changed the way travellers accommodate at their destinations. Thus, the purpose of this research is to understand the determinants and service quality dimensions of the purchase intention towards peer-to-peer accommodation in order to make this business model sustainable in Malaysia. This study also extends the Theory of Planned Behaviour impact on the peer-to-peer accommodation and identifies the strategies to overcome the challenges in the context of peer-to-peer accommodation in Malaysia during COVID-19 pandemic. Exploratory sequential mixed methods approach is implemented in this study. Ten peer-to-peer accommodation hosts and 15 peer-to-peer accommodation guests are interviewed in the qualitative research approach. Subsequently, 391 samples are collected through the questionnaire survey in the quantitative research approach. The results revealed that feeling like a home, local cultural experience and price competitiveness of determinants as well as home facilities and personal advice of service quality dimensions significantly affect the purchase intention towards peer-to-peer accommodation with or without attitude as the mediator. This thesis also demonstrated the position of Theory of Planned Behaviour in the hospitality industry in term of its applicability whereby attitude, subjective norm and perceived behavioural control were proved to significantly influence the purchase intention towards peer-to-peer accommodation. Additionally, this research unveiled the strategies to overcome the challenges of peer-to-peer accommodation during COVID-19, namely re-pricing, long-term rental and downsizing. Lastly, this thesis discussed its contributions in term of the theoretical implications and practical implications. As for theoretical contribution, the current research distinguished peer-to-peer accommodation from hotels in terms of the determinants of purchase intention and service quality dimensions. This research also demonstrated the applicability position of Theory of Planned Behaviour in the context of peer-to-peer accommodation in Malaysia. As for practical contributions, this research yielded enormously amount of precious managerial information for the practitioners in order to improve the overall peer-to-peer accommodation sector. In addition to making practical implications, this research also addressed the strategies to overcome the challenges of peer-to-peer accommodation during COVID-19 in Malaysia. 2023 Thesis NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/39080/1/24%20PAGES.pdf text en https://eprints.ums.edu.my/id/eprint/39080/4/FULLTEXT.pdf Wong, Tze Sheng (2023) Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia. Doctoral thesis, Universiti Malaysia Sabah.
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
spellingShingle HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
Wong, Tze Sheng
Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia
description Peer-to-peer accommodation is a type of accommodation that possesses unique characteristics which involves more personal interactions between host and guest. Peer-to-peer accommodation has been growing rapidly worldwide that it has changed the way travellers accommodate at their destinations. Thus, the purpose of this research is to understand the determinants and service quality dimensions of the purchase intention towards peer-to-peer accommodation in order to make this business model sustainable in Malaysia. This study also extends the Theory of Planned Behaviour impact on the peer-to-peer accommodation and identifies the strategies to overcome the challenges in the context of peer-to-peer accommodation in Malaysia during COVID-19 pandemic. Exploratory sequential mixed methods approach is implemented in this study. Ten peer-to-peer accommodation hosts and 15 peer-to-peer accommodation guests are interviewed in the qualitative research approach. Subsequently, 391 samples are collected through the questionnaire survey in the quantitative research approach. The results revealed that feeling like a home, local cultural experience and price competitiveness of determinants as well as home facilities and personal advice of service quality dimensions significantly affect the purchase intention towards peer-to-peer accommodation with or without attitude as the mediator. This thesis also demonstrated the position of Theory of Planned Behaviour in the hospitality industry in term of its applicability whereby attitude, subjective norm and perceived behavioural control were proved to significantly influence the purchase intention towards peer-to-peer accommodation. Additionally, this research unveiled the strategies to overcome the challenges of peer-to-peer accommodation during COVID-19, namely re-pricing, long-term rental and downsizing. Lastly, this thesis discussed its contributions in term of the theoretical implications and practical implications. As for theoretical contribution, the current research distinguished peer-to-peer accommodation from hotels in terms of the determinants of purchase intention and service quality dimensions. This research also demonstrated the applicability position of Theory of Planned Behaviour in the context of peer-to-peer accommodation in Malaysia. As for practical contributions, this research yielded enormously amount of precious managerial information for the practitioners in order to improve the overall peer-to-peer accommodation sector. In addition to making practical implications, this research also addressed the strategies to overcome the challenges of peer-to-peer accommodation during COVID-19 in Malaysia.
format Thesis
author Wong, Tze Sheng
author_facet Wong, Tze Sheng
author_sort Wong, Tze Sheng
title Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia
title_short Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia
title_full Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia
title_fullStr Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia
title_full_unstemmed Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia
title_sort determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in malaysia
publishDate 2023
url https://eprints.ums.edu.my/id/eprint/39080/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/39080/4/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/39080/
_version_ 1805887915884019712
score 13.211869

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