Hill Rice (Oryza sativa L.): Exploring the Malaysian Knowledge, Perception and Intention to Purchase
Rice has a pivotal role as a crucial staple food for more than 50% of the worldwide population, including the nation of Malaysia. The challenges such as invasive and native pests, water scarcity issues, difficulties in accessing markets, pesticide-related health issues, and farmers' outmigratio...
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Main Authors: | Nathaniel Maikol, Shafinah Kamarudin, Justin Sentian, Mohamad Zaki Mohamad Saad, Nur Hafizatun Ramlan, Leong, Wan Teng, Shiamala Devi Ramaiya |
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Format: | Article |
Language: | English English |
Published: |
Human Resource Management Academic Research Society (HRMARS)
2023
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/38249/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38249/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/38249/ http://dx.doi.org/10.6007/IJARBSS/v13-i11/19655 |
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