Celebrity endorser attributes, perceived social support and attitudes on the intention to register as organ donors
The premise of this study is to identify the impact of celebrity endorser attributes on intention to register as organ donors among university students in Malaysia. Nine celebrity endorser attributes were identified in this study that were expected to have an impact on attitude towards organ donatio...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Online Access: | https://eprints.ums.edu.my/id/eprint/38199/2/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38199/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/38199/ |
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