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Food labelling in Malawi and Sabah, Malaysia : consumer, industry, and legislation perspectives

This study aimed to describe legislation that_ govern labelling of food information on pre-packaged foodstuffs in Lilongwe and Blantyre (Malawi) and Kata Kinabalu in Sabah (Malaysia), and investigate industry and consumer practices to identify areas for improvement. Data were collected from November...

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Main Author: William Kasapila
Format: Thesis
Language:English
English
Published: 2013
Subjects:
TP1-1185 Chemical technology
Online Access:https://eprints.ums.edu.my/id/eprint/38072/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38072/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/38072/
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spelling my.ums.eprints.380722024-01-31T07:20:39Z https://eprints.ums.edu.my/id/eprint/38072/ Food labelling in Malawi and Sabah, Malaysia : consumer, industry, and legislation perspectives William Kasapila TP1-1185 Chemical technology This study aimed to describe legislation that_ govern labelling of food information on pre-packaged foodstuffs in Lilongwe and Blantyre (Malawi) and Kata Kinabalu in Sabah (Malaysia), and investigate industry and consumer practices to identify areas for improvement. Data were collected from November 2010 through March 2012. This involved a random survey of 2583 consumers and 2713 food products, .and interviews with food experts. Consumers were approached and interviewed after they checked out at supermarkets. Shop managers gave their consent to conduct the consumer survey outside the shops to avoid affecting customer behavior and revenues. A series of food categories were purchased and surveyed to capture relevant packaging data for further analysis and interpretation. The results of the study showed that 76.5% of the products surveyed carried nutrition information (68.6% for Malawi and 90.2% for Sabah), while 20.7% and 39% displayed nutrition and health claims, respectively. Compliance rates with Codex requirements for nutrition labelling and use of claims on products also varied significantly between the two countries, with Malawi comparing unfavorably. Such differences were also observed in the consumer survey. For example, self-reported use of nutrition labels was 70.8% for Sabah and 40.5% in Malawi. However, only 13. 7% of the respondents had numerical ability to interpret the nutrition labels correctly in these countries. This meant that the majority of consumers read labels without understanding them. Results from principal components analyses showed that three main factors influenced consumers to use food nutrition labels, namely the marketing environment, nutrition knowledge, and product attributes. The study developed a conceptual model to put these factors into perspective that if well applied can help healthcare practitioners in the formulation of evidence-based plans and policies for nutrition. The research already established that food experts in the study countries valued and viewed food labelling as a viable way to ensure healthful diets. 2013 Thesis NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/38072/1/24%20PAGES.pdf text en https://eprints.ums.edu.my/id/eprint/38072/2/FULLTEXT.pdf William Kasapila (2013) Food labelling in Malawi and Sabah, Malaysia : consumer, industry, and legislation perspectives. Doctoral thesis, Universiti Malaysia Sabah.
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic TP1-1185 Chemical technology
spellingShingle TP1-1185 Chemical technology
William Kasapila
Food labelling in Malawi and Sabah, Malaysia : consumer, industry, and legislation perspectives
description This study aimed to describe legislation that_ govern labelling of food information on pre-packaged foodstuffs in Lilongwe and Blantyre (Malawi) and Kata Kinabalu in Sabah (Malaysia), and investigate industry and consumer practices to identify areas for improvement. Data were collected from November 2010 through March 2012. This involved a random survey of 2583 consumers and 2713 food products, .and interviews with food experts. Consumers were approached and interviewed after they checked out at supermarkets. Shop managers gave their consent to conduct the consumer survey outside the shops to avoid affecting customer behavior and revenues. A series of food categories were purchased and surveyed to capture relevant packaging data for further analysis and interpretation. The results of the study showed that 76.5% of the products surveyed carried nutrition information (68.6% for Malawi and 90.2% for Sabah), while 20.7% and 39% displayed nutrition and health claims, respectively. Compliance rates with Codex requirements for nutrition labelling and use of claims on products also varied significantly between the two countries, with Malawi comparing unfavorably. Such differences were also observed in the consumer survey. For example, self-reported use of nutrition labels was 70.8% for Sabah and 40.5% in Malawi. However, only 13. 7% of the respondents had numerical ability to interpret the nutrition labels correctly in these countries. This meant that the majority of consumers read labels without understanding them. Results from principal components analyses showed that three main factors influenced consumers to use food nutrition labels, namely the marketing environment, nutrition knowledge, and product attributes. The study developed a conceptual model to put these factors into perspective that if well applied can help healthcare practitioners in the formulation of evidence-based plans and policies for nutrition. The research already established that food experts in the study countries valued and viewed food labelling as a viable way to ensure healthful diets.
format Thesis
author William Kasapila
author_facet William Kasapila
author_sort William Kasapila
title Food labelling in Malawi and Sabah, Malaysia : consumer, industry, and legislation perspectives
title_short Food labelling in Malawi and Sabah, Malaysia : consumer, industry, and legislation perspectives
title_full Food labelling in Malawi and Sabah, Malaysia : consumer, industry, and legislation perspectives
title_fullStr Food labelling in Malawi and Sabah, Malaysia : consumer, industry, and legislation perspectives
title_full_unstemmed Food labelling in Malawi and Sabah, Malaysia : consumer, industry, and legislation perspectives
title_sort food labelling in malawi and sabah, malaysia : consumer, industry, and legislation perspectives
publishDate 2013
url https://eprints.ums.edu.my/id/eprint/38072/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38072/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/38072/
_version_ 1789941990746488832
score 13.211869

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