Determinants of tourists' intention to purchase handicrafts
There were many research studies on tourism souvenir but research on tourists' intention to purchase local handicraft is limited. This is particularly evident in developing countries, such as Malaysia. The study proposed and tested an extended Theory of Planned Behavior (TPB) model to examine t...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/37787/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37787/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/37787/ |
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