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Developing a conceptual framework of panic buying through customers’ experiences during covid19 pandemic in Malaysia: A qualitative approach

The coronavirus disease 2019 (COVID-19) has caused panic buying and is worthy of consideration due to the rapid spread of the emerging pandemic. People across cultures and national borders have raided shops at every point of the outbreak. Malaysia's fast-moving consumer goods firms have faced i...

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Main Authors: Geoffrey Harvey Tanakinjal, Sharifah Nurafizah Syed Annuar, Shahiida Binti Musa
Format: Article
Language:English
English
Published: Academic Inspired Network 2022
Subjects:
HF5410-5417.5 Marketing. Distribution of products
Online Access:https://eprints.ums.edu.my/id/eprint/37719/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/37719/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/37719/
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spelling my.ums.eprints.377192023-11-29T02:30:55Z https://eprints.ums.edu.my/id/eprint/37719/ Developing a conceptual framework of panic buying through customers’ experiences during covid19 pandemic in Malaysia: A qualitative approach Geoffrey Harvey Tanakinjal Sharifah Nurafizah Syed Annuar Shahiida Binti Musa HF5410-5417.5 Marketing. Distribution of products The coronavirus disease 2019 (COVID-19) has caused panic buying and is worthy of consideration due to the rapid spread of the emerging pandemic. People across cultures and national borders have raided shops at every point of the outbreak. Malaysia's fast-moving consumer goods firms have faced intensified pressure to raise production to meet demand. Limited research in consumer behaviour theory has dealt with this collective act of panic buying or, in other words, of stockpiling. To understand this collective action by consumers in a crisis situation from store operators' view, a framework needs to be developed from panic literature. This paper aims to explore the factors that explain consumers' panic buying at the emergence of COVID-19 and investigate buying patterns that may benefit store operators and the supply chain. The present study will be conducted using a qualitative approach, which aims to investigate and describe changes in consumer buying behaviour during a health crisis. Focus group and individual interviews gather insights into the memory's view by retail store operators of customer panic purchases of daily needs and other supplies in more detail and context relevant to the study. These groups are not fully representative of the entire target population but could provide some level of generalisation for the cities in Malaysia. A framework of panic buying consisting of factors derived from the qualitative analysis will be developed from these data which will also provide a general pattern of items or products bought from stores involved. This research can provide essential results for understanding how consumers can spontaneously purchase something. The framework thus developed from this research may make it easier to make economic choices in relative social isolation. Academic Inspired Network 2022-06 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/37719/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/37719/2/FULLTEXT.pdf Geoffrey Harvey Tanakinjal and Sharifah Nurafizah Syed Annuar and Shahiida Binti Musa (2022) Developing a conceptual framework of panic buying through customers’ experiences during covid19 pandemic in Malaysia: A qualitative approach. International Journal of Accounting, Finance and Business (IJAFB), 7 (40). pp. 69-77. ISSN 0128-1844 10.55573/IJAFB.074007
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HF5410-5417.5 Marketing. Distribution of products
spellingShingle HF5410-5417.5 Marketing. Distribution of products
Geoffrey Harvey Tanakinjal
Sharifah Nurafizah Syed Annuar
Shahiida Binti Musa
Developing a conceptual framework of panic buying through customers’ experiences during covid19 pandemic in Malaysia: A qualitative approach
description The coronavirus disease 2019 (COVID-19) has caused panic buying and is worthy of consideration due to the rapid spread of the emerging pandemic. People across cultures and national borders have raided shops at every point of the outbreak. Malaysia's fast-moving consumer goods firms have faced intensified pressure to raise production to meet demand. Limited research in consumer behaviour theory has dealt with this collective act of panic buying or, in other words, of stockpiling. To understand this collective action by consumers in a crisis situation from store operators' view, a framework needs to be developed from panic literature. This paper aims to explore the factors that explain consumers' panic buying at the emergence of COVID-19 and investigate buying patterns that may benefit store operators and the supply chain. The present study will be conducted using a qualitative approach, which aims to investigate and describe changes in consumer buying behaviour during a health crisis. Focus group and individual interviews gather insights into the memory's view by retail store operators of customer panic purchases of daily needs and other supplies in more detail and context relevant to the study. These groups are not fully representative of the entire target population but could provide some level of generalisation for the cities in Malaysia. A framework of panic buying consisting of factors derived from the qualitative analysis will be developed from these data which will also provide a general pattern of items or products bought from stores involved. This research can provide essential results for understanding how consumers can spontaneously purchase something. The framework thus developed from this research may make it easier to make economic choices in relative social isolation.
format Article
author Geoffrey Harvey Tanakinjal
Sharifah Nurafizah Syed Annuar
Shahiida Binti Musa
author_facet Geoffrey Harvey Tanakinjal
Sharifah Nurafizah Syed Annuar
Shahiida Binti Musa
author_sort Geoffrey Harvey Tanakinjal
title Developing a conceptual framework of panic buying through customers’ experiences during covid19 pandemic in Malaysia: A qualitative approach
title_short Developing a conceptual framework of panic buying through customers’ experiences during covid19 pandemic in Malaysia: A qualitative approach
title_full Developing a conceptual framework of panic buying through customers’ experiences during covid19 pandemic in Malaysia: A qualitative approach
title_fullStr Developing a conceptual framework of panic buying through customers’ experiences during covid19 pandemic in Malaysia: A qualitative approach
title_full_unstemmed Developing a conceptual framework of panic buying through customers’ experiences during covid19 pandemic in Malaysia: A qualitative approach
title_sort developing a conceptual framework of panic buying through customers’ experiences during covid19 pandemic in malaysia: a qualitative approach
publisher Academic Inspired Network
publishDate 2022
url https://eprints.ums.edu.my/id/eprint/37719/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/37719/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/37719/
_version_ 1783877963109892096
score 13.211869

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