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The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination

The purpose of this study is to examine whether the perception on travel biogs have effect on the perceived enjoyment and the intention to visit a destination among the Sabahan tourists. This study had been analyzing the relationship between the perception towards travel biogs and perceived enjoymen...

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Main Author: Olga Willnelia Nasib
Format: Thesis
Language:English
English
Published: 2016
Subjects:
HM831-901 Social change
Online Access:https://eprints.ums.edu.my/id/eprint/37627/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/37627/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/37627/
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spelling my.ums.eprints.376272023-11-22T03:40:39Z https://eprints.ums.edu.my/id/eprint/37627/ The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination Olga Willnelia Nasib HM831-901 Social change The purpose of this study is to examine whether the perception on travel biogs have effect on the perceived enjoyment and the intention to visit a destination among the Sabahan tourists. This study had been analyzing the relationship between the perception towards travel biogs and perceived enjoyment perception towards travel biogs and intention to visit the mediator effect of perceived enjoyment on the relationship between the exogenous and endogenous variable has been explored. This study has identified the perception towards travel biog, which consist of novelty, reliability, understandability and trustworthiness. The participants for this study are those did use travel biogs before this and the data were collected at Kota Kinabalu International Airport. Data from the survey were used for the statistical analysis. SmartPLS (Partial Least Square) version 2. O was used to test the hypothesis. The results shows that perception related to novelty and understandability has a significant relationship with perceived enjoyment. Meanwhile reliability and trustworthiness has no relationship with perceived enjoyment. The results show that eh perceived enjoyment mediates the relationship between novelty and understandability with intention to visit The findings of this study suggest that novelty and understandability is important in forming the perceived enjoyment and direct effect with the intention to visit a destination for future research other factors for the perception towards travel biogs should be examined. 2016 Thesis NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/37627/1/24%20PAGES.pdf text en https://eprints.ums.edu.my/id/eprint/37627/2/FULLTEXT.pdf Olga Willnelia Nasib (2016) The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination. Masters thesis, Unversiti Malaysia Sabah.
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HM831-901 Social change
spellingShingle HM831-901 Social change
Olga Willnelia Nasib
The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
description The purpose of this study is to examine whether the perception on travel biogs have effect on the perceived enjoyment and the intention to visit a destination among the Sabahan tourists. This study had been analyzing the relationship between the perception towards travel biogs and perceived enjoyment perception towards travel biogs and intention to visit the mediator effect of perceived enjoyment on the relationship between the exogenous and endogenous variable has been explored. This study has identified the perception towards travel biog, which consist of novelty, reliability, understandability and trustworthiness. The participants for this study are those did use travel biogs before this and the data were collected at Kota Kinabalu International Airport. Data from the survey were used for the statistical analysis. SmartPLS (Partial Least Square) version 2. O was used to test the hypothesis. The results shows that perception related to novelty and understandability has a significant relationship with perceived enjoyment. Meanwhile reliability and trustworthiness has no relationship with perceived enjoyment. The results show that eh perceived enjoyment mediates the relationship between novelty and understandability with intention to visit The findings of this study suggest that novelty and understandability is important in forming the perceived enjoyment and direct effect with the intention to visit a destination for future research other factors for the perception towards travel biogs should be examined.
format Thesis
author Olga Willnelia Nasib
author_facet Olga Willnelia Nasib
author_sort Olga Willnelia Nasib
title The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
title_short The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
title_full The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
title_fullStr The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
title_full_unstemmed The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
title_sort effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
publishDate 2016
url https://eprints.ums.edu.my/id/eprint/37627/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/37627/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/37627/
_version_ 1783877953044611072
score 13.211869

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