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Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia

Ethnic food refers to food originating from a specific ethnic group. The study identifies the knowledge and factors in Kadazandusun ethnic food selection among students at the Universiti Malaysia Sabah (UMS). A total of 410 students from Universiti Malaysia Sabah were recruited as respondents throug...

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Main Authors: Adilah Md Ramli, Dg Khairunisa Ahmad Sapawi, Shalawati Ibrahim, Saw Chin Weon
Format: Article
Language:English
English
Published: Hasanuddin University, Faculty of Law 2023
Subjects:
DS597.33-597.34 Sabah. British North Borneo
TX341-641 Nutrition. Foods and food supply
Online Access:https://eprints.ums.edu.my/id/eprint/36798/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/36798/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/36798/
https://doi.org/10.20956/canrea.v6i1.923
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spelling my.ums.eprints.367982023-09-14T02:05:13Z https://eprints.ums.edu.my/id/eprint/36798/ Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia Adilah Md Ramli Dg Khairunisa Ahmad Sapawi Shalawati Ibrahim Saw Chin Weon DS597.33-597.34 Sabah. British North Borneo TX341-641 Nutrition. Foods and food supply Ethnic food refers to food originating from a specific ethnic group. The study identifies the knowledge and factors in Kadazandusun ethnic food selection among students at the Universiti Malaysia Sabah (UMS). A total of 410 students from Universiti Malaysia Sabah were recruited as respondents through the snowball method. This quantitative study used questionnaires to collect data. The closed-ended questionnaire has four parts: demographics, knowledge, factors affecting food selection, and Kadazandusun ethnic food consumption intention. Data were analyzed using descriptive statistics and presented as frequencies, percentages, and mean values to address the study aims. In this study, 46.8% of the respondents had low knowledge (scale of 0–50) about Kadazandusun ethnic food. As factors that influence food selection, the health factor with an average value of x= 3.39 ± 1.095 received a neutral response toward agreeing compared with the convenience factor (x= 3.17 ± 1.086), taste/sense of food (x= 3.12 ± 1.170), price (x= 3.17 ± 1.134), and habit (x= 2.55 ± 1.164). Therefore, awareness and ethnic food selection factors among students are still low. A mechanism that can promote ethnic food, especially among IPTA students, for sustainability, information dissemination, and consumption of traditional ethnic food, is needed so that it does not disappear. Hasanuddin University, Faculty of Law 2023-06-26 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/36798/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/36798/2/FULLTEXT.pdf Adilah Md Ramli and Dg Khairunisa Ahmad Sapawi and Shalawati Ibrahim and Saw Chin Weon (2023) Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia. Canrea Journal Food Technology Nutritions and Culinary Journal, 6. pp. 31-41. https://doi.org/10.20956/canrea.v6i1.923
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic DS597.33-597.34 Sabah. British North Borneo
TX341-641 Nutrition. Foods and food supply
spellingShingle DS597.33-597.34 Sabah. British North Borneo
TX341-641 Nutrition. Foods and food supply
Adilah Md Ramli
Dg Khairunisa Ahmad Sapawi
Shalawati Ibrahim
Saw Chin Weon
Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia
description Ethnic food refers to food originating from a specific ethnic group. The study identifies the knowledge and factors in Kadazandusun ethnic food selection among students at the Universiti Malaysia Sabah (UMS). A total of 410 students from Universiti Malaysia Sabah were recruited as respondents through the snowball method. This quantitative study used questionnaires to collect data. The closed-ended questionnaire has four parts: demographics, knowledge, factors affecting food selection, and Kadazandusun ethnic food consumption intention. Data were analyzed using descriptive statistics and presented as frequencies, percentages, and mean values to address the study aims. In this study, 46.8% of the respondents had low knowledge (scale of 0–50) about Kadazandusun ethnic food. As factors that influence food selection, the health factor with an average value of x= 3.39 ± 1.095 received a neutral response toward agreeing compared with the convenience factor (x= 3.17 ± 1.086), taste/sense of food (x= 3.12 ± 1.170), price (x= 3.17 ± 1.134), and habit (x= 2.55 ± 1.164). Therefore, awareness and ethnic food selection factors among students are still low. A mechanism that can promote ethnic food, especially among IPTA students, for sustainability, information dissemination, and consumption of traditional ethnic food, is needed so that it does not disappear.
format Article
author Adilah Md Ramli
Dg Khairunisa Ahmad Sapawi
Shalawati Ibrahim
Saw Chin Weon
author_facet Adilah Md Ramli
Dg Khairunisa Ahmad Sapawi
Shalawati Ibrahim
Saw Chin Weon
author_sort Adilah Md Ramli
title Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia
title_short Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia
title_full Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia
title_fullStr Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia
title_full_unstemmed Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia
title_sort factors affecting the selection of kadazandusun ethnic foods among students of universiti malaysia sabah, malaysia
publisher Hasanuddin University, Faculty of Law
publishDate 2023
url https://eprints.ums.edu.my/id/eprint/36798/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/36798/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/36798/
https://doi.org/10.20956/canrea.v6i1.923
_version_ 1778162799427452928
score 13.211869

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