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Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia

Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops a...

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Main Authors: Mat Salleh Ayub, Suddin Lada, Arif Kamisan Pusiran
Format: Article
Language:English
English
Published: Faculty of Economics, Universitas Sarjanawiyata Tamansiswa, Yogyakarta 2023
Subjects:
HF5410-5417.5 Marketing. Distribution of products
Online Access:https://eprints.ums.edu.my/id/eprint/36574/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/36574/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/36574/
https://doi.org/10.30738/impacts.v2i1.14515
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spelling my.ums.eprints.365742023-08-22T02:08:10Z https://eprints.ums.edu.my/id/eprint/36574/ Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia Mat Salleh Ayub Suddin Lada Arif Kamisan Pusiran HF5410-5417.5 Marketing. Distribution of products Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops and training sessions on agro-entrepreneurship to help educate existing and potential entrepreneurs on the best practices, techniques, and skills required to establish and run successful agro-businesses. Simultaneously, show them how to advertise their products online. This programme comprises two stages of implementation, each with 30 participants and four facilitators. Result and discussions – Agro-entrepreneurs should learn and use strategies for digital marketing by receiving training. Agro-entrepreneurs could reach more clients by using digital marketing methods including social media, email, and content marketing. Agro-entrepreneurs could build and maintain their businesses by using digital marketing. Conclusion – In principle, the awareness programme would have assisted agro-entrepreneurs in improving their knowledge of digital marketing as well as their digital marketing abilities, which would have enabled them to expand their businesses and keep them going over the long term. Faculty of Economics, Universitas Sarjanawiyata Tamansiswa, Yogyakarta 2023-03 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/36574/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/36574/2/FULL%20TEXT.pdf Mat Salleh Ayub and Suddin Lada and Arif Kamisan Pusiran (2023) Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia. IMPACTS: International Journal of Empowerment and Community Services, 2. pp. 37-44. ISSN 2964-4917 https://doi.org/10.30738/impacts.v2i1.14515
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HF5410-5417.5 Marketing. Distribution of products
spellingShingle HF5410-5417.5 Marketing. Distribution of products
Mat Salleh Ayub
Suddin Lada
Arif Kamisan Pusiran
Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia
description Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops and training sessions on agro-entrepreneurship to help educate existing and potential entrepreneurs on the best practices, techniques, and skills required to establish and run successful agro-businesses. Simultaneously, show them how to advertise their products online. This programme comprises two stages of implementation, each with 30 participants and four facilitators. Result and discussions – Agro-entrepreneurs should learn and use strategies for digital marketing by receiving training. Agro-entrepreneurs could reach more clients by using digital marketing methods including social media, email, and content marketing. Agro-entrepreneurs could build and maintain their businesses by using digital marketing. Conclusion – In principle, the awareness programme would have assisted agro-entrepreneurs in improving their knowledge of digital marketing as well as their digital marketing abilities, which would have enabled them to expand their businesses and keep them going over the long term.
format Article
author Mat Salleh Ayub
Suddin Lada
Arif Kamisan Pusiran
author_facet Mat Salleh Ayub
Suddin Lada
Arif Kamisan Pusiran
author_sort Mat Salleh Ayub
title Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia
title_short Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia
title_full Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia
title_fullStr Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia
title_full_unstemmed Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia
title_sort agro-entrepreneurs digital marketing awareness program among youth of kuala penyu sabah, malaysia
publisher Faculty of Economics, Universitas Sarjanawiyata Tamansiswa, Yogyakarta
publishDate 2023
url https://eprints.ums.edu.my/id/eprint/36574/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/36574/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/36574/
https://doi.org/10.30738/impacts.v2i1.14515
_version_ 1775623872099385344
score 13.211869

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