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Valuing visitor’s willingness to pay for green tourism conservation: A case study of Bukit Larut Forest Recreation Area, Perak, Malaysia

Bukit Larut, previously known as ‘Maxwell Hill’, is declared a Forest Recreation Area as part of green infrastructure that enhances the quality of life of people and boosts green tourism. However, due to the lack of a market, it is difficult to quantify the economic value of green tourism in monetar...

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Main Authors: Fazilah Musa, Rutthiradevi Nadarajah
Format: Article
Language:English
English
Published: Taylor & Francis 2023
Subjects:
GV191.2-200.66 Outdoor life. Outdoor recreation
Online Access:https://eprints.ums.edu.my/id/eprint/36305/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/36305/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/36305/
https://doi.org/10.1080/27658511.2023.2188767
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spelling my.ums.eprints.363052023-08-08T07:39:09Z https://eprints.ums.edu.my/id/eprint/36305/ Valuing visitor’s willingness to pay for green tourism conservation: A case study of Bukit Larut Forest Recreation Area, Perak, Malaysia Fazilah Musa Rutthiradevi Nadarajah GV191.2-200.66 Outdoor life. Outdoor recreation Bukit Larut, previously known as ‘Maxwell Hill’, is declared a Forest Recreation Area as part of green infrastructure that enhances the quality of life of people and boosts green tourism. However, due to the lack of a market, it is difficult to quantify the economic value of green tourism in monetary terms for these resources. Using the Contingent Valuation Method (CVM), this study aims to determine the willingness to pay (WTP) for green tourism conservation in the Forest Recreation Area of Bukit Larut, Perak. In this study, a total of 250 respondents were collected via a questionnaire distributed at random. This study assigned five different bid prices, MYR5, MYR10, MYR15, MYR20, and MYR25. The Logit Model estimates the visitor’s WTP for green tourism conservation. This study indicates that most visitors are willing to pay a certain amount for green tourism conservation, driven by race, religion, age, marital status, education level, and income. Regression analysis showed that the estimated mean visitor will-ingness to pay is MYR 4.69, whereas the median WTP is MYR 3.68. Therefore, it was determined that Bukit Larut’s conservation initiatives were viable for future green tourism. The financial resources would assist the management in allocating funds for conservation and maintenance. Taylor & Francis 2023 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/36305/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/36305/2/FULL%20TEXT.pdf Fazilah Musa and Rutthiradevi Nadarajah (2023) Valuing visitor’s willingness to pay for green tourism conservation: A case study of Bukit Larut Forest Recreation Area, Perak, Malaysia. Sustainable Environment: An international journal of environmental health and sustainability, 9 (1). pp. 1-14. https://doi.org/10.1080/27658511.2023.2188767
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic GV191.2-200.66 Outdoor life. Outdoor recreation
spellingShingle GV191.2-200.66 Outdoor life. Outdoor recreation
Fazilah Musa
Rutthiradevi Nadarajah
Valuing visitor’s willingness to pay for green tourism conservation: A case study of Bukit Larut Forest Recreation Area, Perak, Malaysia
description Bukit Larut, previously known as ‘Maxwell Hill’, is declared a Forest Recreation Area as part of green infrastructure that enhances the quality of life of people and boosts green tourism. However, due to the lack of a market, it is difficult to quantify the economic value of green tourism in monetary terms for these resources. Using the Contingent Valuation Method (CVM), this study aims to determine the willingness to pay (WTP) for green tourism conservation in the Forest Recreation Area of Bukit Larut, Perak. In this study, a total of 250 respondents were collected via a questionnaire distributed at random. This study assigned five different bid prices, MYR5, MYR10, MYR15, MYR20, and MYR25. The Logit Model estimates the visitor’s WTP for green tourism conservation. This study indicates that most visitors are willing to pay a certain amount for green tourism conservation, driven by race, religion, age, marital status, education level, and income. Regression analysis showed that the estimated mean visitor will-ingness to pay is MYR 4.69, whereas the median WTP is MYR 3.68. Therefore, it was determined that Bukit Larut’s conservation initiatives were viable for future green tourism. The financial resources would assist the management in allocating funds for conservation and maintenance.
format Article
author Fazilah Musa
Rutthiradevi Nadarajah
author_facet Fazilah Musa
Rutthiradevi Nadarajah
author_sort Fazilah Musa
title Valuing visitor’s willingness to pay for green tourism conservation: A case study of Bukit Larut Forest Recreation Area, Perak, Malaysia
title_short Valuing visitor’s willingness to pay for green tourism conservation: A case study of Bukit Larut Forest Recreation Area, Perak, Malaysia
title_full Valuing visitor’s willingness to pay for green tourism conservation: A case study of Bukit Larut Forest Recreation Area, Perak, Malaysia
title_fullStr Valuing visitor’s willingness to pay for green tourism conservation: A case study of Bukit Larut Forest Recreation Area, Perak, Malaysia
title_full_unstemmed Valuing visitor’s willingness to pay for green tourism conservation: A case study of Bukit Larut Forest Recreation Area, Perak, Malaysia
title_sort valuing visitor’s willingness to pay for green tourism conservation: a case study of bukit larut forest recreation area, perak, malaysia
publisher Taylor & Francis
publishDate 2023
url https://eprints.ums.edu.my/id/eprint/36305/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/36305/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/36305/
https://doi.org/10.1080/27658511.2023.2188767
_version_ 1775623857407787008
score 13.211869

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