Consumer adoption of on-demand digital platforms: An integrated model
On-demand digital platforms are omnipresent in the contemporary marketplace of the digital era. The purpose of this study was to assess the factors influencing consumers’ intention to adopt on-demand digital platforms in the context of a developing country. Based on a modified integration of the uni...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Wiley Periodicals, LLC
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/36224/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36224/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/36224/ https://doi.org/10.1002/joe.22210 |
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