Understanding the travelers’ intention towards Virtual tourism adoption using value-based Adoption model

Virtual Tourism (VT) is defined as a novel concept that enables potential tourists to enjoy tourist sites without visiting them physically. Nonetheless, VT remains a novelty for Malaysian tourists. Therefore, this study intends to ascertain travellers’ adoption intentions in Virtual Tourism via the...

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Main Authors: Kelvin Lim, Siti Nor Bayaah Ahmad, Nor Asiah Mahmod, Irma Wani Othman, Suddin Lada
格式: Article
语言:English
English
出版: 2022
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在线阅读:https://eprints.ums.edu.my/id/eprint/35654/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/35654/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/35654/
https://doi10/35631/JTHEM.730014
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