Trusting the wisdom of stranger and ewom credibility in Collaborative consumption: a Conceptual paper
Using Airbnb as a platform for collaborative consumption, this conceptual paper helps us extend our understanding on the relationship between the benefits and satisfaction that Airbnb guests achieved during their stay and their intention to spread positive eWOM among Malaysians. Numerous studies hav...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Universiti Teknologi MARA
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/35652/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/35652/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/35652/ |
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