Exploring the Impact and Survival Strategies of COVID 19 Pandemic: A Conceptual Study on Independent Hotels in Kota Kinabalu, Sabah
Covid-19 had a devastating effect and hugely impacted the entire global economy, particularly in the hospitality business. The accommodation sector is one of the hardest hit, especially the smaller tourism businesses like independent hotels. In line with this, this conceptual paper aims to study how...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Tourism Educators Association of Malaysia
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/35628/1/Abstract.pdf https://eprints.ums.edu.my/id/eprint/35628/2/Full%20text.pdf https://eprints.ums.edu.my/id/eprint/35628/ |
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