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Elements of optimizing user engagement in e-commerce website

E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an ECommerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and expa...

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Main Authors:	Lizawati Rosclaritha Maidom, Aslina Baharum, Rozita Ismail, Nur Shahida Ab Fatah, Muhammad Omar, Noorsidi Aizuddin Mat Noor
Format:	Proceedings
Language:	English English
Published:	Springer 2022
Subjects:	QA76.75-76.765 Computer software
Online Access:	https://eprints.ums.edu.my/id/eprint/34250/2/Elements%20of%20optimizing%20user%20engagement%20in%20e-commerce%20website.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/34250/1/Elements%20of%20Optimizing%20User%20Engagement%20in%20E-Commerce%20Website.pdf https://eprints.ums.edu.my/id/eprint/34250/ https://link.springer.com/chapter/10.1007/978-981-16-8515-6_22
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id	my.ums.eprints.34250
record_format	eprints
spelling	my.ums.eprints.342502022-09-27T04:30:09Z https://eprints.ums.edu.my/id/eprint/34250/ Elements of optimizing user engagement in e-commerce website Lizawati Rosclaritha Maidom Aslina Baharum Rozita Ismail Nur Shahida Ab Fatah Muhammad Omar Noorsidi Aizuddin Mat Noor QA76.75-76.765 Computer software E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an ECommerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and expansion of user-driven demands in E-Commerce will eventually deteriorate business using the platform. Theoretical foundation of user engagement research is also still relatively underdeveloped. The purpose of this research is to explore and validate the user engagement attributes as it applies to peoples’ experiences with technology. By building the attributes that asserts the theory of engagement and recognised fundamental attributes, the reliability factorswere then assessed for validation. Preliminary study and reliability analysis were used for the identification of user engagements that would benefit E-Commerce. The result of this research reveals six attributes of user engagements and the reliability of the constructs was computed and have an alpha greater than 0.70 which presents excellent internal consistency reliability. Results indicate user engagement is a process comprised of six focused attention, perceived usability, aesthetics, endurability, novelty, and involvement. The process is characterized by attributes of engagement that pertain to the user, the system, and user-system interaction. This research provides the foundation for future work to further explore the conceptual model in various application areas, and to develop methods to measure engaging user experiences. Springer 2022-03-26 Proceedings PeerReviewed text en https://eprints.ums.edu.my/id/eprint/34250/2/Elements%20of%20optimizing%20user%20engagement%20in%20e-commerce%20website.ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/34250/1/Elements%20of%20Optimizing%20User%20Engagement%20in%20E-Commerce%20Website.pdf Lizawati Rosclaritha Maidom and Aslina Baharum and Rozita Ismail and Nur Shahida Ab Fatah and Muhammad Omar and Noorsidi Aizuddin Mat Noor (2022) Elements of optimizing user engagement in e-commerce website. https://link.springer.com/chapter/10.1007/978-981-16-8515-6_22
institution	Universiti Malaysia Sabah
building	UMS Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Sabah
content_source	UMS Institutional Repository
url_provider	http://eprints.ums.edu.my/
language	English English
topic	QA76.75-76.765 Computer software
spellingShingle	QA76.75-76.765 Computer software Lizawati Rosclaritha Maidom Aslina Baharum Rozita Ismail Nur Shahida Ab Fatah Muhammad Omar Noorsidi Aizuddin Mat Noor Elements of optimizing user engagement in e-commerce website
description	E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an ECommerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and expansion of user-driven demands in E-Commerce will eventually deteriorate business using the platform. Theoretical foundation of user engagement research is also still relatively underdeveloped. The purpose of this research is to explore and validate the user engagement attributes as it applies to peoples’ experiences with technology. By building the attributes that asserts the theory of engagement and recognised fundamental attributes, the reliability factorswere then assessed for validation. Preliminary study and reliability analysis were used for the identification of user engagements that would benefit E-Commerce. The result of this research reveals six attributes of user engagements and the reliability of the constructs was computed and have an alpha greater than 0.70 which presents excellent internal consistency reliability. Results indicate user engagement is a process comprised of six focused attention, perceived usability, aesthetics, endurability, novelty, and involvement. The process is characterized by attributes of engagement that pertain to the user, the system, and user-system interaction. This research provides the foundation for future work to further explore the conceptual model in various application areas, and to develop methods to measure engaging user experiences.
format	Proceedings
author	Lizawati Rosclaritha Maidom Aslina Baharum Rozita Ismail Nur Shahida Ab Fatah Muhammad Omar Noorsidi Aizuddin Mat Noor
author_facet	Lizawati Rosclaritha Maidom Aslina Baharum Rozita Ismail Nur Shahida Ab Fatah Muhammad Omar Noorsidi Aizuddin Mat Noor
author_sort	Lizawati Rosclaritha Maidom
title	Elements of optimizing user engagement in e-commerce website
title_short	Elements of optimizing user engagement in e-commerce website
title_full	Elements of optimizing user engagement in e-commerce website
title_fullStr	Elements of optimizing user engagement in e-commerce website
title_full_unstemmed	Elements of optimizing user engagement in e-commerce website
title_sort	elements of optimizing user engagement in e-commerce website
publisher	Springer
publishDate	2022
url	https://eprints.ums.edu.my/id/eprint/34250/2/Elements%20of%20optimizing%20user%20engagement%20in%20e-commerce%20website.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/34250/1/Elements%20of%20Optimizing%20User%20Engagement%20in%20E-Commerce%20Website.pdf https://eprints.ums.edu.my/id/eprint/34250/ https://link.springer.com/chapter/10.1007/978-981-16-8515-6_22
_version_	1760231270061703168
score	13.211869

Elements of optimizing user engagement in e-commerce website

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