Creative And Innovative Destination Branding for Penang Tourism
As the economies of Southeast Asian countries continue to develop at a faster pace, the opportunity to preserve and promote indigenous heritage and culture is critical. While the heritage buildings and culture of Malaysia may appear familiar and unpopular among locals, they continue to be in greater...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UMS
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/33951/1/Creative%20And%20Innovative%20Destination%20Branding%20for%20Penang%20Tourism.pdf https://eprints.ums.edu.my/id/eprint/33951/2/Creative%20And%20Innovative%20Destination%20Branding%20for%20Penang%20Tourism1.pdf https://eprints.ums.edu.my/id/eprint/33951/ https://jurcon.ums.edu.my/ojums/index.php/GA/article/view/3680 |
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https://eprints.ums.edu.my/id/eprint/33951/1/Creative%20And%20Innovative%20Destination%20Branding%20for%20Penang%20Tourism.pdfhttps://eprints.ums.edu.my/id/eprint/33951/2/Creative%20And%20Innovative%20Destination%20Branding%20for%20Penang%20Tourism1.pdf
https://eprints.ums.edu.my/id/eprint/33951/
https://jurcon.ums.edu.my/ojums/index.php/GA/article/view/3680