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Community Engagement Framework for A Sustainable Sea Turtle Conservation Marketing: A Conceptual Framework

The engagement of local community in environmental and marine life conservation is crucial for the development of a successful conservation promotion and other related initiatives. This would possibly lead to a sustainable conservation and marine-based tourism and community based strategies for envi...

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Main Authors: Azizul Yadi Yaakop, Awangku Hassanal Bahar Pengiran Bagul, Fathilah Ismail
Format: Article
Language:English
English
Published: Penerbit UMS 2021
Subjects:
HB1-3840 Economic theory. Demography
SH334 Economic aspects. Finance
Online Access:https://eprints.ums.edu.my/id/eprint/33093/1/Community%20Engagement%20Framework%20for%20A%20Sustainable%20Sea%20Turtle%20Conservation%20Marketing.pdf
https://eprints.ums.edu.my/id/eprint/33093/2/Community%20Engagement%20Framework%20for%20A%20Sustainable%20Sea%20Turtle%20Conservation%20Marketing1.pdf
https://eprints.ums.edu.my/id/eprint/33093/
https://jurcon.ums.edu.my/ojums/index.php/j-sustainable-tourism
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spelling my.ums.eprints.330932022-07-12T00:54:15Z https://eprints.ums.edu.my/id/eprint/33093/ Community Engagement Framework for A Sustainable Sea Turtle Conservation Marketing: A Conceptual Framework Azizul Yadi Yaakop Awangku Hassanal Bahar Pengiran Bagul Fathilah Ismail HB1-3840 Economic theory. Demography SH334 Economic aspects. Finance The engagement of local community in environmental and marine life conservation is crucial for the development of a successful conservation promotion and other related initiatives. This would possibly lead to a sustainable conservation and marine-based tourism and community based strategies for environmental planning and management. Given the attention of sea turtle conservation in the islands on the east coast of Peninsula Malaysia, the symbiotic relationship between local communities and the environment could become the most effective common marketing strategy in promoting sea turtle conservation, which has not been explored extensively now. Considering the above, this paper aims at developing a community engagement framework for a sustainable sea turtle conservation and other related tourism activities. The methodology of this conceptual paper is based on the development of community engagement factor as it was developed in previous studies. Besides that, the conceptual framework was also based on community perceptions over current scenario of sea turtle egg trade and local tourism authority matters. Apart from developing a novel community engagement framework for sea turtle conservation, the study will also raise the issue of understanding of marine life conservation from the eyes of the local community at the targeted settings. Since sea turtle conservation has a huge potential for Malaysia's marine-based tourism to explore and for the local communities to benefit from, it is hoped that the findings of this study will guide local government, Ministry of Tourism and Culture Malaysia and related NGOs to understand the role of community in sea turtle conservation related issues. Penerbit UMS 2021 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/33093/1/Community%20Engagement%20Framework%20for%20A%20Sustainable%20Sea%20Turtle%20Conservation%20Marketing.pdf text en https://eprints.ums.edu.my/id/eprint/33093/2/Community%20Engagement%20Framework%20for%20A%20Sustainable%20Sea%20Turtle%20Conservation%20Marketing1.pdf Azizul Yadi Yaakop and Awangku Hassanal Bahar Pengiran Bagul and Fathilah Ismail (2021) Community Engagement Framework for A Sustainable Sea Turtle Conservation Marketing: A Conceptual Framework. BIMP-EAGA Journal for Sustainable Tourism Development, 10 (1). pp. 35-43. ISSN 2232-10603 https://jurcon.ums.edu.my/ojums/index.php/j-sustainable-tourism
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HB1-3840 Economic theory. Demography
SH334 Economic aspects. Finance
spellingShingle HB1-3840 Economic theory. Demography
SH334 Economic aspects. Finance
Azizul Yadi Yaakop
Awangku Hassanal Bahar Pengiran Bagul
Fathilah Ismail
Community Engagement Framework for A Sustainable Sea Turtle Conservation Marketing: A Conceptual Framework
description The engagement of local community in environmental and marine life conservation is crucial for the development of a successful conservation promotion and other related initiatives. This would possibly lead to a sustainable conservation and marine-based tourism and community based strategies for environmental planning and management. Given the attention of sea turtle conservation in the islands on the east coast of Peninsula Malaysia, the symbiotic relationship between local communities and the environment could become the most effective common marketing strategy in promoting sea turtle conservation, which has not been explored extensively now. Considering the above, this paper aims at developing a community engagement framework for a sustainable sea turtle conservation and other related tourism activities. The methodology of this conceptual paper is based on the development of community engagement factor as it was developed in previous studies. Besides that, the conceptual framework was also based on community perceptions over current scenario of sea turtle egg trade and local tourism authority matters. Apart from developing a novel community engagement framework for sea turtle conservation, the study will also raise the issue of understanding of marine life conservation from the eyes of the local community at the targeted settings. Since sea turtle conservation has a huge potential for Malaysia's marine-based tourism to explore and for the local communities to benefit from, it is hoped that the findings of this study will guide local government, Ministry of Tourism and Culture Malaysia and related NGOs to understand the role of community in sea turtle conservation related issues.
format Article
author Azizul Yadi Yaakop
Awangku Hassanal Bahar Pengiran Bagul
Fathilah Ismail
author_facet Azizul Yadi Yaakop
Awangku Hassanal Bahar Pengiran Bagul
Fathilah Ismail
author_sort Azizul Yadi Yaakop
title Community Engagement Framework for A Sustainable Sea Turtle Conservation Marketing: A Conceptual Framework
title_short Community Engagement Framework for A Sustainable Sea Turtle Conservation Marketing: A Conceptual Framework
title_full Community Engagement Framework for A Sustainable Sea Turtle Conservation Marketing: A Conceptual Framework
title_fullStr Community Engagement Framework for A Sustainable Sea Turtle Conservation Marketing: A Conceptual Framework
title_full_unstemmed Community Engagement Framework for A Sustainable Sea Turtle Conservation Marketing: A Conceptual Framework
title_sort community engagement framework for a sustainable sea turtle conservation marketing: a conceptual framework
publisher Penerbit UMS
publishDate 2021
url https://eprints.ums.edu.my/id/eprint/33093/1/Community%20Engagement%20Framework%20for%20A%20Sustainable%20Sea%20Turtle%20Conservation%20Marketing.pdf
https://eprints.ums.edu.my/id/eprint/33093/2/Community%20Engagement%20Framework%20for%20A%20Sustainable%20Sea%20Turtle%20Conservation%20Marketing1.pdf
https://eprints.ums.edu.my/id/eprint/33093/
https://jurcon.ums.edu.my/ojums/index.php/j-sustainable-tourism
_version_ 1760231116721094656
score 13.211869

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