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Marketing procedures and profit: A case study on medicinal plants at selected Tamu (Traditional market) in Sabah, Malaysia

Medicinal plants are the main products of the local herbal industry. These plants were identified as the potential sources of economic growth and socio-economic development of the local people. The marketing of medicinal plants in Malaysia has been developing rapidly based on their importance in the...

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Main Authors: Julius Kodoh, Fatin Nur Ain Dzulkarnin, Affendy Hassan, Mandy Maid
Format: Article
Language:English
English
Published: UniSE Press 2021
Subjects:
HF5410-5417.5 Marketing. Distribution of products
RS160-167 Pharmacognosy. Pharmaceutical substances (Plant, animal, and inorganic)
Online Access:https://eprints.ums.edu.my/id/eprint/33039/1/Marketing%20procedures%20and%20profit_%20A%20case%20study%20on%20medicinal%20plants%20at%20selected%20Tamu%20%28Traditional%20market%29%20in%20Sabah%2C%20Malaysia.pdf
https://eprints.ums.edu.my/id/eprint/33039/2/Marketing%20procedures%20and%20profit_%20A%20case%20study%20on%20medicinal%20plants%20at%20selected%20Tamu%20%28Traditional%20market%29%20in%20Sabah%2C%20Malaysia%20_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/33039/
http://tost.unise.org/pdfs/vol8/no3-3/ToST-CoFA2020-627-640-OA.pdf
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spelling my.ums.eprints.330392022-07-08T10:09:38Z https://eprints.ums.edu.my/id/eprint/33039/ Marketing procedures and profit: A case study on medicinal plants at selected Tamu (Traditional market) in Sabah, Malaysia Julius Kodoh Fatin Nur Ain Dzulkarnin Affendy Hassan Mandy Maid HF5410-5417.5 Marketing. Distribution of products RS160-167 Pharmacognosy. Pharmaceutical substances (Plant, animal, and inorganic) Medicinal plants are the main products of the local herbal industry. These plants were identified as the potential sources of economic growth and socio-economic development of the local people. The marketing of medicinal plants in Malaysia has been developing rapidly based on their importance in the Malaysian economy. High-value herbal products have been categorized as one of the 12 National Key Economic Areas in Economics Transformation Program of Malaysia. However, less attention was given to the marketing and trading chain, targeted market, and income sources for the local people. This research was carried out in selected Tamu in Sabah to identify the commonly marketed and traded medicinal plant species; document the part of medicinal plants utilized; identify marketing pattern and market chains of the medicinal plants trade; and investigate the profit margins of the medicinal plant trade. The data were collected from seven major Tamu at seven in districts in Sabah involving face-to-face interview of 64 local traders using a semi-structured questionnaire. A total of 53 species of medicinal plants were traded at these Tamu. The most marketed medicinal plants were Raja kayu (Koompassia malaccensis), Mas cotek (Ficus deltoidea), Kayu panas (Goniothalamus roseus), Jerangau merah (Boesenbergia stenophylla), and Halia merah (Zingiber sp.). The plants were mostly sold as unprocessed raw plants (69.5%). The most utilized part of plants was leaf and fruit. Three (3) channels of the marketing chain were involved, namely, i) self-collected (29.7%); ii) buy directly from collectors (53.1%); iii) buy from middlemen (17.2%). The sellers’ profit margins varied and were mainly affected by the types of marketing chain chosen by the sellers. However, the profit margin contributed significantly to the income of the communities. The average monthly profit margin of selling medicinal plants products by the local traders were 60.33% (RM924.07/USD223.21). The results showed that medicinal plants products have a substantial profit margin, indicating profitable sales for the local traders. This study showed that medicinal plants products have a potential source of income to the local traders involved. UniSE Press 2021 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/33039/1/Marketing%20procedures%20and%20profit_%20A%20case%20study%20on%20medicinal%20plants%20at%20selected%20Tamu%20%28Traditional%20market%29%20in%20Sabah%2C%20Malaysia.pdf text en https://eprints.ums.edu.my/id/eprint/33039/2/Marketing%20procedures%20and%20profit_%20A%20case%20study%20on%20medicinal%20plants%20at%20selected%20Tamu%20%28Traditional%20market%29%20in%20Sabah%2C%20Malaysia%20_ABSTRACT.pdf Julius Kodoh and Fatin Nur Ain Dzulkarnin and Affendy Hassan and Mandy Maid (2021) Marketing procedures and profit: A case study on medicinal plants at selected Tamu (Traditional market) in Sabah, Malaysia. Transactions on Science and Technology, 8 (3). pp. 627-640. ISSN 2289-8786 http://tost.unise.org/pdfs/vol8/no3-3/ToST-CoFA2020-627-640-OA.pdf
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HF5410-5417.5 Marketing. Distribution of products
RS160-167 Pharmacognosy. Pharmaceutical substances (Plant, animal, and inorganic)
spellingShingle HF5410-5417.5 Marketing. Distribution of products
RS160-167 Pharmacognosy. Pharmaceutical substances (Plant, animal, and inorganic)
Julius Kodoh
Fatin Nur Ain Dzulkarnin
Affendy Hassan
Mandy Maid
Marketing procedures and profit: A case study on medicinal plants at selected Tamu (Traditional market) in Sabah, Malaysia
description Medicinal plants are the main products of the local herbal industry. These plants were identified as the potential sources of economic growth and socio-economic development of the local people. The marketing of medicinal plants in Malaysia has been developing rapidly based on their importance in the Malaysian economy. High-value herbal products have been categorized as one of the 12 National Key Economic Areas in Economics Transformation Program of Malaysia. However, less attention was given to the marketing and trading chain, targeted market, and income sources for the local people. This research was carried out in selected Tamu in Sabah to identify the commonly marketed and traded medicinal plant species; document the part of medicinal plants utilized; identify marketing pattern and market chains of the medicinal plants trade; and investigate the profit margins of the medicinal plant trade. The data were collected from seven major Tamu at seven in districts in Sabah involving face-to-face interview of 64 local traders using a semi-structured questionnaire. A total of 53 species of medicinal plants were traded at these Tamu. The most marketed medicinal plants were Raja kayu (Koompassia malaccensis), Mas cotek (Ficus deltoidea), Kayu panas (Goniothalamus roseus), Jerangau merah (Boesenbergia stenophylla), and Halia merah (Zingiber sp.). The plants were mostly sold as unprocessed raw plants (69.5%). The most utilized part of plants was leaf and fruit. Three (3) channels of the marketing chain were involved, namely, i) self-collected (29.7%); ii) buy directly from collectors (53.1%); iii) buy from middlemen (17.2%). The sellers’ profit margins varied and were mainly affected by the types of marketing chain chosen by the sellers. However, the profit margin contributed significantly to the income of the communities. The average monthly profit margin of selling medicinal plants products by the local traders were 60.33% (RM924.07/USD223.21). The results showed that medicinal plants products have a substantial profit margin, indicating profitable sales for the local traders. This study showed that medicinal plants products have a potential source of income to the local traders involved.
format Article
author Julius Kodoh
Fatin Nur Ain Dzulkarnin
Affendy Hassan
Mandy Maid
author_facet Julius Kodoh
Fatin Nur Ain Dzulkarnin
Affendy Hassan
Mandy Maid
author_sort Julius Kodoh
title Marketing procedures and profit: A case study on medicinal plants at selected Tamu (Traditional market) in Sabah, Malaysia
title_short Marketing procedures and profit: A case study on medicinal plants at selected Tamu (Traditional market) in Sabah, Malaysia
title_full Marketing procedures and profit: A case study on medicinal plants at selected Tamu (Traditional market) in Sabah, Malaysia
title_fullStr Marketing procedures and profit: A case study on medicinal plants at selected Tamu (Traditional market) in Sabah, Malaysia
title_full_unstemmed Marketing procedures and profit: A case study on medicinal plants at selected Tamu (Traditional market) in Sabah, Malaysia
title_sort marketing procedures and profit: a case study on medicinal plants at selected tamu (traditional market) in sabah, malaysia
publisher UniSE Press
publishDate 2021
url https://eprints.ums.edu.my/id/eprint/33039/1/Marketing%20procedures%20and%20profit_%20A%20case%20study%20on%20medicinal%20plants%20at%20selected%20Tamu%20%28Traditional%20market%29%20in%20Sabah%2C%20Malaysia.pdf
https://eprints.ums.edu.my/id/eprint/33039/2/Marketing%20procedures%20and%20profit_%20A%20case%20study%20on%20medicinal%20plants%20at%20selected%20Tamu%20%28Traditional%20market%29%20in%20Sabah%2C%20Malaysia%20_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/33039/
http://tost.unise.org/pdfs/vol8/no3-3/ToST-CoFA2020-627-640-OA.pdf
_version_ 1760231109381062656
score 13.211869

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