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The characteristics and the satisfaction level of domestic tourists towards the informal sector

This article examines the characteristics and the level of satisfaction of domestic tourists towards the informal sector at Kota Kinabalu City, Sabah. The study aims is to identify the types, category and characteristics of the informal sector to determine the satisfaction level of the domestic tour...

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Main Authors:	Jabil Mapjabil, Badariah Ab Rahman, Noorziah Mohd Salleh, Rosmiza M.Z, Mazdi Marzuki, Mohamad Pirdaus Yusoh, Jeannet Stephen, Datu Razali Datu Eranza, Nor-Ina Kanyo, Christina Andin
Format:	Article
Language:	English English
Published:	Academic Inspired Network (AIN) 2021
Subjects:	G154.9-155.8 Travel and state. Tourism
Online Access:	https://eprints.ums.edu.my/id/eprint/32720/1/The%20characteristics%20and%20the%20satisfaction%20level%20of%20domestic%20tourists%20towards%20the%20informal%20sector.pdf https://eprints.ums.edu.my/id/eprint/32720/3/The%20characteristics%20and%20the%20satisfaction%20level%20of%20domestic%20tourists%20towards%20the%20informal%20sector%20_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/32720/ http://www.ijafb.com/PDF/IJAFB-2021-36-10-23.pdf
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id	my.ums.eprints.32720
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spelling	my.ums.eprints.327202022-06-09T01:55:21Z https://eprints.ums.edu.my/id/eprint/32720/ The characteristics and the satisfaction level of domestic tourists towards the informal sector Jabil Mapjabil Badariah Ab Rahman Noorziah Mohd Salleh Rosmiza M.Z Mazdi Marzuki Mohamad Pirdaus Yusoh Jeannet Stephen Datu Razali Datu Eranza Nor-Ina Kanyo Christina Andin G154.9-155.8 Travel and state. Tourism This article examines the characteristics and the level of satisfaction of domestic tourists towards the informal sector at Kota Kinabalu City, Sabah. The study aims is to identify the types, category and characteristics of the informal sector to determine the satisfaction level of the domestic tourist. This study employs a quantitative approach. The method applied was interviews using survey questionnaires, informal interviews, and observation. A total of 90 domestic tourists participated in this study. Finding reveals that there are two types of informal sector preferred by the domestic tourist that is the night market and arcade/ bazaar/shopping complex recorded at the same high score (3.06). Subsequently, the most sold item was the handicrafts and souvenirs with a mean score of 3.04, followed by dried seafood product such as salted terubuk fish, dried shrimp, and anchovies (3.01). More than 80 respondents or 88.9% agreed that most of the informal sector premises offer almost the same product. As for the location of the informal sector scores, the highest mean was the easy access to the destination (3.58) and good facilities and infrastructure (3.32). For the level of satisfaction, the entire items recorded high mean, among others are the variety of products offered (3.79), uniqueness of the purchased product (3.61), and cheap and affordable product (3.36). On the services aspect, two items that scored high mean that is good hospitality (3.71) and the politeness of the salesperson (3.61). Briefly, the findings are important to the policymakers and the interested parties to further explore studies in the field of the informal sector, urban community, and tourism. Academic Inspired Network (AIN) 2021 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/32720/1/The%20characteristics%20and%20the%20satisfaction%20level%20of%20domestic%20tourists%20towards%20the%20informal%20sector.pdf text en https://eprints.ums.edu.my/id/eprint/32720/3/The%20characteristics%20and%20the%20satisfaction%20level%20of%20domestic%20tourists%20towards%20the%20informal%20sector%20_ABSTRACT.pdf Jabil Mapjabil and Badariah Ab Rahman and Noorziah Mohd Salleh and Rosmiza M.Z and Mazdi Marzuki and Mohamad Pirdaus Yusoh and Jeannet Stephen and Datu Razali Datu Eranza and Nor-Ina Kanyo and Christina Andin (2021) The characteristics and the satisfaction level of domestic tourists towards the informal sector. International Journal of Accounting, Finance and Business (IJAFB), 6. pp. 81-90. ISSN 0128-1844 http://www.ijafb.com/PDF/IJAFB-2021-36-10-23.pdf
institution	Universiti Malaysia Sabah
building	UMS Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Sabah
content_source	UMS Institutional Repository
url_provider	http://eprints.ums.edu.my/
language	English English
topic	G154.9-155.8 Travel and state. Tourism
spellingShingle	G154.9-155.8 Travel and state. Tourism Jabil Mapjabil Badariah Ab Rahman Noorziah Mohd Salleh Rosmiza M.Z Mazdi Marzuki Mohamad Pirdaus Yusoh Jeannet Stephen Datu Razali Datu Eranza Nor-Ina Kanyo Christina Andin The characteristics and the satisfaction level of domestic tourists towards the informal sector
description	This article examines the characteristics and the level of satisfaction of domestic tourists towards the informal sector at Kota Kinabalu City, Sabah. The study aims is to identify the types, category and characteristics of the informal sector to determine the satisfaction level of the domestic tourist. This study employs a quantitative approach. The method applied was interviews using survey questionnaires, informal interviews, and observation. A total of 90 domestic tourists participated in this study. Finding reveals that there are two types of informal sector preferred by the domestic tourist that is the night market and arcade/ bazaar/shopping complex recorded at the same high score (3.06). Subsequently, the most sold item was the handicrafts and souvenirs with a mean score of 3.04, followed by dried seafood product such as salted terubuk fish, dried shrimp, and anchovies (3.01). More than 80 respondents or 88.9% agreed that most of the informal sector premises offer almost the same product. As for the location of the informal sector scores, the highest mean was the easy access to the destination (3.58) and good facilities and infrastructure (3.32). For the level of satisfaction, the entire items recorded high mean, among others are the variety of products offered (3.79), uniqueness of the purchased product (3.61), and cheap and affordable product (3.36). On the services aspect, two items that scored high mean that is good hospitality (3.71) and the politeness of the salesperson (3.61). Briefly, the findings are important to the policymakers and the interested parties to further explore studies in the field of the informal sector, urban community, and tourism.
format	Article
author	Jabil Mapjabil Badariah Ab Rahman Noorziah Mohd Salleh Rosmiza M.Z Mazdi Marzuki Mohamad Pirdaus Yusoh Jeannet Stephen Datu Razali Datu Eranza Nor-Ina Kanyo Christina Andin
author_facet	Jabil Mapjabil Badariah Ab Rahman Noorziah Mohd Salleh Rosmiza M.Z Mazdi Marzuki Mohamad Pirdaus Yusoh Jeannet Stephen Datu Razali Datu Eranza Nor-Ina Kanyo Christina Andin
author_sort	Jabil Mapjabil
title	The characteristics and the satisfaction level of domestic tourists towards the informal sector
title_short	The characteristics and the satisfaction level of domestic tourists towards the informal sector
title_full	The characteristics and the satisfaction level of domestic tourists towards the informal sector
title_fullStr	The characteristics and the satisfaction level of domestic tourists towards the informal sector
title_full_unstemmed	The characteristics and the satisfaction level of domestic tourists towards the informal sector
title_sort	characteristics and the satisfaction level of domestic tourists towards the informal sector
publisher	Academic Inspired Network (AIN)
publishDate	2021
url	https://eprints.ums.edu.my/id/eprint/32720/1/The%20characteristics%20and%20the%20satisfaction%20level%20of%20domestic%20tourists%20towards%20the%20informal%20sector.pdf https://eprints.ums.edu.my/id/eprint/32720/3/The%20characteristics%20and%20the%20satisfaction%20level%20of%20domestic%20tourists%20towards%20the%20informal%20sector%20_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/32720/ http://www.ijafb.com/PDF/IJAFB-2021-36-10-23.pdf
_version_	1760231064964431872
score	13.211869

The characteristics and the satisfaction level of domestic tourists towards the informal sector

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