Staff View: The effects of homestay capabilities on homestay performance in Sabah

The effects of homestay capabilities on homestay performance in Sabah

Although homestays have been in the Malaysian tourism industry for over a decade, it still lags behind compared to other tourism products that the country has to offer. Therefore, the purpose of this study is to identify the capabilities that homestays should possess in order to improve their perfor...

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Main Authors:	Cynthia Robert Dawayan, Stephen Laison Sondoh Jr., Geoffrey Harvey Tanakinjal, Bonaventure Boniface, Sorayah Nasip
Format:	Article
Language:	English English
Published:	Sarawak Research Society 2021
Subjects:	G149-180 Travel. Voyages and travels (General)
Online Access:	https://eprints.ums.edu.my/id/eprint/32645/1/The%20effects%20of%20homestay%20capabilities%20on%20homestay%20performance%20in%20Sabah.pdf https://eprints.ums.edu.my/id/eprint/32645/3/The%20effects%20of%20homestay%20capabilities%20on%20homestay%20performance%20in%20Sabah%20_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/32645/ https://jrtmorg.files.wordpress.com/2021/11/6.-paper-6-jrtm-the-effects-of-homestay-capabilities.pdf https://doi.org/10.47263/JRTM.01-02-06
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id	my.ums.eprints.32645
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spelling	my.ums.eprints.326452022-05-20T06:14:36Z https://eprints.ums.edu.my/id/eprint/32645/ The effects of homestay capabilities on homestay performance in Sabah Cynthia Robert Dawayan Stephen Laison Sondoh Jr. Geoffrey Harvey Tanakinjal Bonaventure Boniface Sorayah Nasip G149-180 Travel. Voyages and travels (General) Although homestays have been in the Malaysian tourism industry for over a decade, it still lags behind compared to other tourism products that the country has to offer. Therefore, the purpose of this study is to identify the capabilities that homestays should possess in order to improve their performance and bring them on par with the other tourism products that Malaysia has to offer. Based on the Resource Based View (RBV) theory, this study aims to investigate how homestay capabilities can improve the performance of homestays. To achieve the objective, a self-administered questionnaire was distributed to 120 homestay operators across Sabah, registered with Malaysian Homestay Program, which is under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC). 100 questionnaires were returned, of which 94 were analyzed using Smart PLS 3.0 software. All three variables (dynamic capability, innovation capability, and social media marketing capability) tested in this research on the performance of homestays in Sabah were found to be significant. Overall, dynamic capability was found to be the most significant factor in determining homestay performance. The findings suggest that homestays need to emphasize on all these capabilities to be able to improve their performance, and be competitive in the tourism industry. It is also suggested that operators should focus on developing their innovation capabilities as this is important but has a relatively low performance. Sarawak Research Society 2021 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/32645/1/The%20effects%20of%20homestay%20capabilities%20on%20homestay%20performance%20in%20Sabah.pdf text en https://eprints.ums.edu.my/id/eprint/32645/3/The%20effects%20of%20homestay%20capabilities%20on%20homestay%20performance%20in%20Sabah%20_ABSTRACT.pdf Cynthia Robert Dawayan and Stephen Laison Sondoh Jr. and Geoffrey Harvey Tanakinjal and Bonaventure Boniface and Sorayah Nasip (2021) The effects of homestay capabilities on homestay performance in Sabah. Journal of Responsible Tourism Management, 1. pp. 73-92. ISSN 2773-5796 https://jrtmorg.files.wordpress.com/2021/11/6.-paper-6-jrtm-the-effects-of-homestay-capabilities.pdf https://doi.org/10.47263/JRTM.01-02-06
institution	Universiti Malaysia Sabah
building	UMS Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Sabah
content_source	UMS Institutional Repository
url_provider	http://eprints.ums.edu.my/
language	English English
topic	G149-180 Travel. Voyages and travels (General)
spellingShingle	G149-180 Travel. Voyages and travels (General) Cynthia Robert Dawayan Stephen Laison Sondoh Jr. Geoffrey Harvey Tanakinjal Bonaventure Boniface Sorayah Nasip The effects of homestay capabilities on homestay performance in Sabah
description	Although homestays have been in the Malaysian tourism industry for over a decade, it still lags behind compared to other tourism products that the country has to offer. Therefore, the purpose of this study is to identify the capabilities that homestays should possess in order to improve their performance and bring them on par with the other tourism products that Malaysia has to offer. Based on the Resource Based View (RBV) theory, this study aims to investigate how homestay capabilities can improve the performance of homestays. To achieve the objective, a self-administered questionnaire was distributed to 120 homestay operators across Sabah, registered with Malaysian Homestay Program, which is under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC). 100 questionnaires were returned, of which 94 were analyzed using Smart PLS 3.0 software. All three variables (dynamic capability, innovation capability, and social media marketing capability) tested in this research on the performance of homestays in Sabah were found to be significant. Overall, dynamic capability was found to be the most significant factor in determining homestay performance. The findings suggest that homestays need to emphasize on all these capabilities to be able to improve their performance, and be competitive in the tourism industry. It is also suggested that operators should focus on developing their innovation capabilities as this is important but has a relatively low performance.
format	Article
author	Cynthia Robert Dawayan Stephen Laison Sondoh Jr. Geoffrey Harvey Tanakinjal Bonaventure Boniface Sorayah Nasip
author_facet	Cynthia Robert Dawayan Stephen Laison Sondoh Jr. Geoffrey Harvey Tanakinjal Bonaventure Boniface Sorayah Nasip
author_sort	Cynthia Robert Dawayan
title	The effects of homestay capabilities on homestay performance in Sabah
title_short	The effects of homestay capabilities on homestay performance in Sabah
title_full	The effects of homestay capabilities on homestay performance in Sabah
title_fullStr	The effects of homestay capabilities on homestay performance in Sabah
title_full_unstemmed	The effects of homestay capabilities on homestay performance in Sabah
title_sort	effects of homestay capabilities on homestay performance in sabah
publisher	Sarawak Research Society
publishDate	2021
url	https://eprints.ums.edu.my/id/eprint/32645/1/The%20effects%20of%20homestay%20capabilities%20on%20homestay%20performance%20in%20Sabah.pdf https://eprints.ums.edu.my/id/eprint/32645/3/The%20effects%20of%20homestay%20capabilities%20on%20homestay%20performance%20in%20Sabah%20_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/32645/ https://jrtmorg.files.wordpress.com/2021/11/6.-paper-6-jrtm-the-effects-of-homestay-capabilities.pdf https://doi.org/10.47263/JRTM.01-02-06
_version_	1760231054694678528
score	13.211869

The effects of homestay capabilities on homestay performance in Sabah

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