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The adoption intention of digital strategy among microenterprises in Sabah

In Malaysia, the uncertain situations such as the politic and economic crisis, natural disaster, security issues and the current pandemic outbreak have led to instability of the business operation in many important economic sectors. Opting for digital strategy means is one of the agile business stra...

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Main Authors: Chong, Vun Kong, Noor Fzlinda Fabeil, Lim Ming Fook
Format: Proceedings
Language:English
English
Published: Faculty of Business, Economics and Accountancy 2021
Subjects:
HD28-70 Management. Industrial management
Online Access:https://eprints.ums.edu.my/id/eprint/32280/1/The%20adoption%20intention%20of%20digital%20strategy%20among%20microenterprises%20in%20Sabah.ABSTRCT.pdf
https://eprints.ums.edu.my/id/eprint/32280/2/THE%20ADOPTION%20INTENTION%20OF%20DIGITAL%20STRATEGY%20AMONG%20MICROENTERPRISES%20IN%20SABAH.pdf
https://eprints.ums.edu.my/id/eprint/32280/
https://www.ums.edu.my/fpep/en/seminar-and-conference/seminar-on-business-and-management-sbm/sbm-2021
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spelling my.ums.eprints.322802022-04-18T02:24:24Z https://eprints.ums.edu.my/id/eprint/32280/ The adoption intention of digital strategy among microenterprises in Sabah Chong, Vun Kong Noor Fzlinda Fabeil Lim Ming Fook HD28-70 Management. Industrial management In Malaysia, the uncertain situations such as the politic and economic crisis, natural disaster, security issues and the current pandemic outbreak have led to instability of the business operation in many important economic sectors. Opting for digital strategy means is one of the agile business strategies that can be adopted by entrepreneurs to survive in time of crisis. Nonetheless, the digital adoption by microenterprises in Malaysia, especially in Sabah lags behind the global average in terms of the webpage, e-commerce and social media. Many scholars suggest access to internet infrastructure, funding and basic knowledge as the hindrances to digital adoption among microenterprises. It is still unknown how difficult situation such as the pandemic crises might influence the intention to adopt digital strategy among microenterprises. Therefore, this paper aims to explore the influence of institutional pressures on the adoption intention on digital strategy among microenterprises in Sabah. This study uses institutional theory to explain the drivers of digital adoption among microenterprises. A total of 133 micro-entrepreneurs from Sabah has participated in the questionnaire-based survey. This study concludes that normative pressure and attitude have a significant influence on the intention to adopt digital strategy among micro-entrepreneurs. Faculty of Business, Economics and Accountancy 2021-12-20 Proceedings PeerReviewed text en https://eprints.ums.edu.my/id/eprint/32280/1/The%20adoption%20intention%20of%20digital%20strategy%20among%20microenterprises%20in%20Sabah.ABSTRCT.pdf text en https://eprints.ums.edu.my/id/eprint/32280/2/THE%20ADOPTION%20INTENTION%20OF%20DIGITAL%20STRATEGY%20AMONG%20MICROENTERPRISES%20IN%20SABAH.pdf Chong, Vun Kong and Noor Fzlinda Fabeil and Lim Ming Fook (2021) The adoption intention of digital strategy among microenterprises in Sabah. https://www.ums.edu.my/fpep/en/seminar-and-conference/seminar-on-business-and-management-sbm/sbm-2021
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HD28-70 Management. Industrial management
spellingShingle HD28-70 Management. Industrial management
Chong, Vun Kong
Noor Fzlinda Fabeil
Lim Ming Fook
The adoption intention of digital strategy among microenterprises in Sabah
description In Malaysia, the uncertain situations such as the politic and economic crisis, natural disaster, security issues and the current pandemic outbreak have led to instability of the business operation in many important economic sectors. Opting for digital strategy means is one of the agile business strategies that can be adopted by entrepreneurs to survive in time of crisis. Nonetheless, the digital adoption by microenterprises in Malaysia, especially in Sabah lags behind the global average in terms of the webpage, e-commerce and social media. Many scholars suggest access to internet infrastructure, funding and basic knowledge as the hindrances to digital adoption among microenterprises. It is still unknown how difficult situation such as the pandemic crises might influence the intention to adopt digital strategy among microenterprises. Therefore, this paper aims to explore the influence of institutional pressures on the adoption intention on digital strategy among microenterprises in Sabah. This study uses institutional theory to explain the drivers of digital adoption among microenterprises. A total of 133 micro-entrepreneurs from Sabah has participated in the questionnaire-based survey. This study concludes that normative pressure and attitude have a significant influence on the intention to adopt digital strategy among micro-entrepreneurs.
format Proceedings
author Chong, Vun Kong
Noor Fzlinda Fabeil
Lim Ming Fook
author_facet Chong, Vun Kong
Noor Fzlinda Fabeil
Lim Ming Fook
author_sort Chong, Vun Kong
title The adoption intention of digital strategy among microenterprises in Sabah
title_short The adoption intention of digital strategy among microenterprises in Sabah
title_full The adoption intention of digital strategy among microenterprises in Sabah
title_fullStr The adoption intention of digital strategy among microenterprises in Sabah
title_full_unstemmed The adoption intention of digital strategy among microenterprises in Sabah
title_sort adoption intention of digital strategy among microenterprises in sabah
publisher Faculty of Business, Economics and Accountancy
publishDate 2021
url https://eprints.ums.edu.my/id/eprint/32280/1/The%20adoption%20intention%20of%20digital%20strategy%20among%20microenterprises%20in%20Sabah.ABSTRCT.pdf
https://eprints.ums.edu.my/id/eprint/32280/2/THE%20ADOPTION%20INTENTION%20OF%20DIGITAL%20STRATEGY%20AMONG%20MICROENTERPRISES%20IN%20SABAH.pdf
https://eprints.ums.edu.my/id/eprint/32280/
https://www.ums.edu.my/fpep/en/seminar-and-conference/seminar-on-business-and-management-sbm/sbm-2021
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score 13.211869

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