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Conceptualization of ecotourism service experiences framework from the dimensions of motivation and quality of experiences: Four realms of experience approach

The paper explored ecotourism service experience dimensions from the ecotourists’ motivations and quality of experiences. Based on these empirical dimensions, an ecotourism service experience framework is conceptualized and guided by the four realms of experiences. A total of 51 international ecotou...

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Main Author: Jennifer Kim Lian Chan
Format: Article
Language:English
English
Published: USF M3 Publishing 2021 2021
Subjects:
BF1-990 Psychology
G154.9-155.8 Travel and state. Tourism
Online Access:https://eprints.ums.edu.my/id/eprint/32169/1/Conceptualization%20of%20ecotourism%20service%20experiences%20framework%20from%20the%20dimensions%20of%20motivation%20and%20quality%20of%20experiences%2C%20Four%20realms%20of%20experience%20approach.ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/32169/2/Conceptualization%20of%20Ecotourism%20Service%20Experiences%20Framework%20From%20the%20Dimensions%20of%20Motivation%20and%20Quality%20of%20Experiences.pdf
https://eprints.ums.edu.my/id/eprint/32169/
https://digitalcommons.usf.edu/m3publishing/vol5/iss2021/26/
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spelling my.ums.eprints.321692022-03-30T09:08:39Z https://eprints.ums.edu.my/id/eprint/32169/ Conceptualization of ecotourism service experiences framework from the dimensions of motivation and quality of experiences: Four realms of experience approach Jennifer Kim Lian Chan BF1-990 Psychology G154.9-155.8 Travel and state. Tourism The paper explored ecotourism service experience dimensions from the ecotourists’ motivations and quality of experiences. Based on these empirical dimensions, an ecotourism service experience framework is conceptualized and guided by the four realms of experiences. A total of 51 international ecotourists were interviewed at the ecolodges. Motivation responses and quality of experiences were analyzed using thematic analysis. Findings of motivation dimensions were cross-checked with the dimensions of quality of experiences. Consistent findings revealed that tangible – wildlife and nature/environment, learning, being away from workplace/home (escapism), aesthetic (amusing scenery) and entertainment experiences driven from river boat cruise, cultural performance and viewing wildlife are key dimensions of ecotourism service experiences. Suggested ecotourism service experience dimensions can be interpreted as educational, aesthetics, escapism, and entertainment, similar to the four realms of experiences and fit well with the experience economy model of Pine and Gilmore (1999). A novel approach to explore and interpret ecotourism service experience, which is subjective, individualistic and interpretive. An ecotourism service experience framework encapsuling the core ecotourism service dimensions is proposed. It serves as a beneficial guide for ecotourism operators and destination managers to offer quality ecotourism experiences. Findings have implications for the management and marketing of ecotourism destinations and experiences. USF M3 Publishing 2021 2021 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/32169/1/Conceptualization%20of%20ecotourism%20service%20experiences%20framework%20from%20the%20dimensions%20of%20motivation%20and%20quality%20of%20experiences%2C%20Four%20realms%20of%20experience%20approach.ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/32169/2/Conceptualization%20of%20Ecotourism%20Service%20Experiences%20Framework%20From%20the%20Dimensions%20of%20Motivation%20and%20Quality%20of%20Experiences.pdf Jennifer Kim Lian Chan (2021) Conceptualization of ecotourism service experiences framework from the dimensions of motivation and quality of experiences: Four realms of experience approach. Advances in global services and retail management, 5. pp. 1-14. https://digitalcommons.usf.edu/m3publishing/vol5/iss2021/26/
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic BF1-990 Psychology
G154.9-155.8 Travel and state. Tourism
spellingShingle BF1-990 Psychology
G154.9-155.8 Travel and state. Tourism
Jennifer Kim Lian Chan
Conceptualization of ecotourism service experiences framework from the dimensions of motivation and quality of experiences: Four realms of experience approach
description The paper explored ecotourism service experience dimensions from the ecotourists’ motivations and quality of experiences. Based on these empirical dimensions, an ecotourism service experience framework is conceptualized and guided by the four realms of experiences. A total of 51 international ecotourists were interviewed at the ecolodges. Motivation responses and quality of experiences were analyzed using thematic analysis. Findings of motivation dimensions were cross-checked with the dimensions of quality of experiences. Consistent findings revealed that tangible – wildlife and nature/environment, learning, being away from workplace/home (escapism), aesthetic (amusing scenery) and entertainment experiences driven from river boat cruise, cultural performance and viewing wildlife are key dimensions of ecotourism service experiences. Suggested ecotourism service experience dimensions can be interpreted as educational, aesthetics, escapism, and entertainment, similar to the four realms of experiences and fit well with the experience economy model of Pine and Gilmore (1999). A novel approach to explore and interpret ecotourism service experience, which is subjective, individualistic and interpretive. An ecotourism service experience framework encapsuling the core ecotourism service dimensions is proposed. It serves as a beneficial guide for ecotourism operators and destination managers to offer quality ecotourism experiences. Findings have implications for the management and marketing of ecotourism destinations and experiences.
format Article
author Jennifer Kim Lian Chan
author_facet Jennifer Kim Lian Chan
author_sort Jennifer Kim Lian Chan
title Conceptualization of ecotourism service experiences framework from the dimensions of motivation and quality of experiences: Four realms of experience approach
title_short Conceptualization of ecotourism service experiences framework from the dimensions of motivation and quality of experiences: Four realms of experience approach
title_full Conceptualization of ecotourism service experiences framework from the dimensions of motivation and quality of experiences: Four realms of experience approach
title_fullStr Conceptualization of ecotourism service experiences framework from the dimensions of motivation and quality of experiences: Four realms of experience approach
title_full_unstemmed Conceptualization of ecotourism service experiences framework from the dimensions of motivation and quality of experiences: Four realms of experience approach
title_sort conceptualization of ecotourism service experiences framework from the dimensions of motivation and quality of experiences: four realms of experience approach
publisher USF M3 Publishing 2021
publishDate 2021
url https://eprints.ums.edu.my/id/eprint/32169/1/Conceptualization%20of%20ecotourism%20service%20experiences%20framework%20from%20the%20dimensions%20of%20motivation%20and%20quality%20of%20experiences%2C%20Four%20realms%20of%20experience%20approach.ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/32169/2/Conceptualization%20of%20Ecotourism%20Service%20Experiences%20Framework%20From%20the%20Dimensions%20of%20Motivation%20and%20Quality%20of%20Experiences.pdf
https://eprints.ums.edu.my/id/eprint/32169/
https://digitalcommons.usf.edu/m3publishing/vol5/iss2021/26/
_version_ 1760230989935673344
score 13.211869

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