Store-related factors contributing to offline private label brands purchase intention among Gen Y customers
The purpose of this study is to examine store-related factors contributing to the purchase intention towards private label brands (PLBs) among Gen Y customers in Kota Kinabalu, Sabah. Representing one of the biggest market segments in Malaysia, Gen Y is considered more open-minded to try new product...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
MAG Scholar
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/31347/1/Store-related%20factors%20contributing%20to%20offline%20private%20label%20brands%20purchase%20intention%20among%20Gen%20Y%20customers.pdf https://eprints.ums.edu.my/id/eprint/31347/2/Store-related%20factors%20contributing%20to%20offline%20private%20label%20brands%20purchase%20intention%20among%20Gen%20Y%20customers_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/31347/ https://www.magscholar.com/ajbr/ajbrv11n1/ajbr210099.pdf https://doi.org/10.14707/ajbr.210099 |
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