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Could the advancement of internet contribute to price harmonization?

This paper is a combination of electronic marketing about price harmonisation and international economics. It has been conducted to examine the impact of the internet on price harmonisation. Eight East Asian economics data namely; Hong Kong, Indonesia, Japan, Korea, Malaysia, the Philippines, Singap...

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Main Authors: Yapp, Emily Hon Tshin, Lee, Hock-Ann
Format: Article
Language:English
Published: International Academy of Business and Ecomomics 2006
Subjects:
HF5410-5417.5 Marketing. Distribution of products
Online Access:https://eprints.ums.edu.my/id/eprint/30925/2/Could%20the%20advancement%20of%20internet%20contribute%20to%20price%20harmonization_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/30925/
http://www.iabe.org/domains/iabe-doi/Documents/Journals/Abstracts/RBR-6-5_Abstracts.pdf
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spelling my.ums.eprints.309252021-10-29T06:53:18Z https://eprints.ums.edu.my/id/eprint/30925/ Could the advancement of internet contribute to price harmonization? Yapp, Emily Hon Tshin Lee, Hock-Ann HF5410-5417.5 Marketing. Distribution of products This paper is a combination of electronic marketing about price harmonisation and international economics. It has been conducted to examine the impact of the internet on price harmonisation. Eight East Asian economics data namely; Hong Kong, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore and Thailand had been selected. The data are then divided into two different sample periods which are the Pre-Internet Age period (October 1980 – December 1989); and the Internet and Wireless Age period (January 1990 – December 2005). To investigate price harmonisation, the theory of international economics, namely purchasing power parity has been used. It is found that there is no evidence of price harmonisation during the Pre-Internet Age period as well as the Internet and Wireless Age period. The major implication of this study is that pricing strategies are the important element in marketing as a whole. International Academy of Business and Ecomomics 2006 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/30925/2/Could%20the%20advancement%20of%20internet%20contribute%20to%20price%20harmonization_ABSTRACT.pdf Yapp, Emily Hon Tshin and Lee, Hock-Ann (2006) Could the advancement of internet contribute to price harmonization? Review of Business Research, 6. pp. 161-165. ISSN 1546-2609 (P-ISSN) , 2378-9670 (E-ISSN) http://www.iabe.org/domains/iabe-doi/Documents/Journals/Abstracts/RBR-6-5_Abstracts.pdf
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic HF5410-5417.5 Marketing. Distribution of products
spellingShingle HF5410-5417.5 Marketing. Distribution of products
Yapp, Emily Hon Tshin
Lee, Hock-Ann
Could the advancement of internet contribute to price harmonization?
description This paper is a combination of electronic marketing about price harmonisation and international economics. It has been conducted to examine the impact of the internet on price harmonisation. Eight East Asian economics data namely; Hong Kong, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore and Thailand had been selected. The data are then divided into two different sample periods which are the Pre-Internet Age period (October 1980 – December 1989); and the Internet and Wireless Age period (January 1990 – December 2005). To investigate price harmonisation, the theory of international economics, namely purchasing power parity has been used. It is found that there is no evidence of price harmonisation during the Pre-Internet Age period as well as the Internet and Wireless Age period. The major implication of this study is that pricing strategies are the important element in marketing as a whole.
format Article
author Yapp, Emily Hon Tshin
Lee, Hock-Ann
author_facet Yapp, Emily Hon Tshin
Lee, Hock-Ann
author_sort Yapp, Emily Hon Tshin
title Could the advancement of internet contribute to price harmonization?
title_short Could the advancement of internet contribute to price harmonization?
title_full Could the advancement of internet contribute to price harmonization?
title_fullStr Could the advancement of internet contribute to price harmonization?
title_full_unstemmed Could the advancement of internet contribute to price harmonization?
title_sort could the advancement of internet contribute to price harmonization?
publisher International Academy of Business and Ecomomics
publishDate 2006
url https://eprints.ums.edu.my/id/eprint/30925/2/Could%20the%20advancement%20of%20internet%20contribute%20to%20price%20harmonization_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/30925/
http://www.iabe.org/domains/iabe-doi/Documents/Journals/Abstracts/RBR-6-5_Abstracts.pdf
_version_ 1760230826411294720
score 13.211869

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