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Tourist satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah

Kota Kinabalu, Sabah has been famed as Nature Resort City where nature-based destinations in and around the city have been the major tourist attractions. Nonetheless, the question whether the visitors are satisfied with their experience at the major nature-based tourism destination or otherwise is s...

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Main Author: Hamimah Talib
Format: Article
Language:English
English
Published: Universiti Malaysia Sabah 2020
Subjects:
G154.9-155.8 Travel and state. Tourism
QH1-(199.5) General Including nature conservation, geographical distribution
Online Access:https://eprints.ums.edu.my/id/eprint/30458/1/Tourist%20satisfaction%20at%20nature-based%20tourism%20destination%20around%20Kota%20Kinabalu%2C%20Sabah.pdf
https://eprints.ums.edu.my/id/eprint/30458/2/Tourist%20satisfaction%20at%20nature-based%20tourism%20destination%20around%20Kota%20Kinabalu%2C%20Sabah1.pdf
https://eprints.ums.edu.my/id/eprint/30458/
http://borneoscience.ums.edu.my/wp-content/uploads/2020/12/BSJ-41-2020-08-TOURIST-SATISFACTION-AT-NATURE-BASED-TOURISM-DESTINATION-AROUND-KOTA-KINABALU-SABAH.pdf
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spelling my.ums.eprints.304582021-09-22T00:37:45Z https://eprints.ums.edu.my/id/eprint/30458/ Tourist satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah Hamimah Talib G154.9-155.8 Travel and state. Tourism QH1-(199.5) General Including nature conservation, geographical distribution Kota Kinabalu, Sabah has been famed as Nature Resort City where nature-based destinations in and around the city have been the major tourist attractions. Nonetheless, the question whether the visitors are satisfied with their experience at the major nature-based tourism destination or otherwise is still vague. The purpose of this study is to understand the recreational experience and satisfaction of tourist in selected nature-based tourism sites in Kota Kinabalu, Sabah. A mixed method approach incorporating quantitative data derived using Driver’s Recreation Experience Preference Scale, and qualitative data using Herzberg’s Critical Incident Technique were deployed. The sampling technique used in this study was purposive non-probability sampling with the participation of 240 tourists. Factor analysis was run on the quantitative dataset to derive the major outcome which is the set of profile on tourist recreational experience. While content analysis was conducted on the qualitative dataset to derive explanation for tourist satisfaction/dissatisfaction. Triangulation between the two types of datasets strengthens the major finding which is the tourist satisfaction in nature-based tourism destination around Kota Kinabalu, Sabah. The finding of this study is crucial for satisfaction enhancement and critical for identification of areas to be improved, subsequently solutions to be recommended. Universiti Malaysia Sabah 2020-09 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/30458/1/Tourist%20satisfaction%20at%20nature-based%20tourism%20destination%20around%20Kota%20Kinabalu%2C%20Sabah.pdf text en https://eprints.ums.edu.my/id/eprint/30458/2/Tourist%20satisfaction%20at%20nature-based%20tourism%20destination%20around%20Kota%20Kinabalu%2C%20Sabah1.pdf Hamimah Talib (2020) Tourist satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah. Borneo Science, 41. pp. 41-46. ISSN 1394-4339 http://borneoscience.ums.edu.my/wp-content/uploads/2020/12/BSJ-41-2020-08-TOURIST-SATISFACTION-AT-NATURE-BASED-TOURISM-DESTINATION-AROUND-KOTA-KINABALU-SABAH.pdf
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic G154.9-155.8 Travel and state. Tourism
QH1-(199.5) General Including nature conservation, geographical distribution
spellingShingle G154.9-155.8 Travel and state. Tourism
QH1-(199.5) General Including nature conservation, geographical distribution
Hamimah Talib
Tourist satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah
description Kota Kinabalu, Sabah has been famed as Nature Resort City where nature-based destinations in and around the city have been the major tourist attractions. Nonetheless, the question whether the visitors are satisfied with their experience at the major nature-based tourism destination or otherwise is still vague. The purpose of this study is to understand the recreational experience and satisfaction of tourist in selected nature-based tourism sites in Kota Kinabalu, Sabah. A mixed method approach incorporating quantitative data derived using Driver’s Recreation Experience Preference Scale, and qualitative data using Herzberg’s Critical Incident Technique were deployed. The sampling technique used in this study was purposive non-probability sampling with the participation of 240 tourists. Factor analysis was run on the quantitative dataset to derive the major outcome which is the set of profile on tourist recreational experience. While content analysis was conducted on the qualitative dataset to derive explanation for tourist satisfaction/dissatisfaction. Triangulation between the two types of datasets strengthens the major finding which is the tourist satisfaction in nature-based tourism destination around Kota Kinabalu, Sabah. The finding of this study is crucial for satisfaction enhancement and critical for identification of areas to be improved, subsequently solutions to be recommended.
format Article
author Hamimah Talib
author_facet Hamimah Talib
author_sort Hamimah Talib
title Tourist satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah
title_short Tourist satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah
title_full Tourist satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah
title_fullStr Tourist satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah
title_full_unstemmed Tourist satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah
title_sort tourist satisfaction at nature-based tourism destination around kota kinabalu, sabah
publisher Universiti Malaysia Sabah
publishDate 2020
url https://eprints.ums.edu.my/id/eprint/30458/1/Tourist%20satisfaction%20at%20nature-based%20tourism%20destination%20around%20Kota%20Kinabalu%2C%20Sabah.pdf
https://eprints.ums.edu.my/id/eprint/30458/2/Tourist%20satisfaction%20at%20nature-based%20tourism%20destination%20around%20Kota%20Kinabalu%2C%20Sabah1.pdf
https://eprints.ums.edu.my/id/eprint/30458/
http://borneoscience.ums.edu.my/wp-content/uploads/2020/12/BSJ-41-2020-08-TOURIST-SATISFACTION-AT-NATURE-BASED-TOURISM-DESTINATION-AROUND-KOTA-KINABALU-SABAH.pdf
_version_ 1760230766612054016
score 13.211869

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