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Environmental awareness and green products consumption behavior: a case study of Sabah state, Malaysia

The severe weather changes in the Sabah state of Malaysia have raised a great concern for us to address it through environmental awareness. Addressing the problem is important because Sabah is one of the main tourist destinations in Malaysia with its beautiful biodiversity, flora and fauna. Hence, t...

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Main Author: Sarimah Surianshah
Format: Article
Language:English
English
Published: Biology department, Sebelas Maret University Surakarta 2021
Subjects:
S589.75-589.76 Agriculture and the environment
Online Access:https://eprints.ums.edu.my/id/eprint/30348/1/Environmental%20awareness%20and%20green%20products%20consumption%20behavior%20ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/30348/2/Environmental%20awareness%20and%20green%20products%20consumption%20behavior_%20A%20case%20study%20of%20Sabah%20state%2C%20Malaysia.pdf
https://eprints.ums.edu.my/id/eprint/30348/
https://smujo.id/biodiv/article/view/8477/4937
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spelling my.ums.eprints.303482021-09-20T06:08:55Z https://eprints.ums.edu.my/id/eprint/30348/ Environmental awareness and green products consumption behavior: a case study of Sabah state, Malaysia Sarimah Surianshah S589.75-589.76 Agriculture and the environment The severe weather changes in the Sabah state of Malaysia have raised a great concern for us to address it through environmental awareness. Addressing the problem is important because Sabah is one of the main tourist destinations in Malaysia with its beautiful biodiversity, flora and fauna. Hence, this paper examines the level and relationship between environmental awareness and green product consumption behavior in Sabah. Here, we mainly measure environmental awareness using proxies of awareness towards climate change issues. A systematic questionnaire survey was conducted to 300 respondents of Sabah, including Tawau, Lahad Datu, Sandakan, and Kota Kinabalu. The descriptive statistics results show that people in Sabah have a high level of environmental awareness and green product consumption. In particular, they aware to conserve and preserve the tropical rainforest ecosystem and consume green products for future generations benefits. However, to note that there is still a low Sabahan's awareness about impact of overuse of natural resources and the importance of consuming green products in daily life. The estimate of the relationship between both variables shows a positive and statistically significant effect, especially in Kota Kinabalu. Also, the effect is pronounced when we address potential endogeneity bias in the baseline model. This study suggests that the government, policymakers, and youngsters continuously spread the benefits of green product consumption. This is because an increase in environmental awareness possibly helps mitigate environmental issues and lead to better biodiversity conservation and economic improvement in Sabah and Malaysia. Biology department, Sebelas Maret University Surakarta 2021 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/30348/1/Environmental%20awareness%20and%20green%20products%20consumption%20behavior%20ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/30348/2/Environmental%20awareness%20and%20green%20products%20consumption%20behavior_%20A%20case%20study%20of%20Sabah%20state%2C%20Malaysia.pdf Sarimah Surianshah (2021) Environmental awareness and green products consumption behavior: a case study of Sabah state, Malaysia. Biodiversitas, 22. pp. 2685-2692. ISSN 1412-033X (P-ISSN) , 2085-4722 (E-ISSN) https://smujo.id/biodiv/article/view/8477/4937
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic S589.75-589.76 Agriculture and the environment
spellingShingle S589.75-589.76 Agriculture and the environment
Sarimah Surianshah
Environmental awareness and green products consumption behavior: a case study of Sabah state, Malaysia
description The severe weather changes in the Sabah state of Malaysia have raised a great concern for us to address it through environmental awareness. Addressing the problem is important because Sabah is one of the main tourist destinations in Malaysia with its beautiful biodiversity, flora and fauna. Hence, this paper examines the level and relationship between environmental awareness and green product consumption behavior in Sabah. Here, we mainly measure environmental awareness using proxies of awareness towards climate change issues. A systematic questionnaire survey was conducted to 300 respondents of Sabah, including Tawau, Lahad Datu, Sandakan, and Kota Kinabalu. The descriptive statistics results show that people in Sabah have a high level of environmental awareness and green product consumption. In particular, they aware to conserve and preserve the tropical rainforest ecosystem and consume green products for future generations benefits. However, to note that there is still a low Sabahan's awareness about impact of overuse of natural resources and the importance of consuming green products in daily life. The estimate of the relationship between both variables shows a positive and statistically significant effect, especially in Kota Kinabalu. Also, the effect is pronounced when we address potential endogeneity bias in the baseline model. This study suggests that the government, policymakers, and youngsters continuously spread the benefits of green product consumption. This is because an increase in environmental awareness possibly helps mitigate environmental issues and lead to better biodiversity conservation and economic improvement in Sabah and Malaysia.
format Article
author Sarimah Surianshah
author_facet Sarimah Surianshah
author_sort Sarimah Surianshah
title Environmental awareness and green products consumption behavior: a case study of Sabah state, Malaysia
title_short Environmental awareness and green products consumption behavior: a case study of Sabah state, Malaysia
title_full Environmental awareness and green products consumption behavior: a case study of Sabah state, Malaysia
title_fullStr Environmental awareness and green products consumption behavior: a case study of Sabah state, Malaysia
title_full_unstemmed Environmental awareness and green products consumption behavior: a case study of Sabah state, Malaysia
title_sort environmental awareness and green products consumption behavior: a case study of sabah state, malaysia
publisher Biology department, Sebelas Maret University Surakarta
publishDate 2021
url https://eprints.ums.edu.my/id/eprint/30348/1/Environmental%20awareness%20and%20green%20products%20consumption%20behavior%20ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/30348/2/Environmental%20awareness%20and%20green%20products%20consumption%20behavior_%20A%20case%20study%20of%20Sabah%20state%2C%20Malaysia.pdf
https://eprints.ums.edu.my/id/eprint/30348/
https://smujo.id/biodiv/article/view/8477/4937
_version_ 1760230751606931456
score 13.211869

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