Staff View: The implications of virtual communication in managing the Covid-19 pandemic new cultural norms: a case study in the northwest coast of Sabah

The implications of virtual communication in managing the Covid-19 pandemic new cultural norms: a case study in the northwest coast of Sabah

The Covid-19 pandemic that swept people across the world brings an inevitable impact on various aspects of life. This has sparked a new norm that promotes the importance as well as the need and dependence on virtual communication for the social life that is no longer compatible with the old norms th...

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Main Authors:	Halina Sendera Mohd Yakin, Kwan, Yien Yee, Odetta Yahcob, Andreas Totu, Suraya Sintang, Siti Hasnah Tanalol
Format:	Article
Language:	English English
Published:	Global Academic Excellence 2021
Subjects:	HM826 Social institutions RA643-645 Disease (Communicable and noninfectious) and public health
Online Access:	https://eprints.ums.edu.my/id/eprint/30310/1/The%20implications%20of%20virtual%20communication%20in%20managing%20the%20Covid-19%20pandemic%20new%20cultural%20norms_%20A%20case%20study%20in%20the%20northwest%20coast%20of%20Sabah%20FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/30310/3/The%20implications%20of%20virtual%20communication%20in%20managing%20the%20Covid-19%20pandemic%20new%20cultural%20norms_%20A%20case%20study%20in%20the%20northwest%20coast%20of%20Sabah%20ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/30310/ http://www.jised.com/PDF/JISED-2021-37-06-11.pdf
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id	my.ums.eprints.30310
record_format	eprints
spelling	my.ums.eprints.303102021-09-20T03:51:23Z https://eprints.ums.edu.my/id/eprint/30310/ The implications of virtual communication in managing the Covid-19 pandemic new cultural norms: a case study in the northwest coast of Sabah Halina Sendera Mohd Yakin Kwan, Yien Yee Odetta Yahcob Andreas Totu Suraya Sintang Siti Hasnah Tanalol HM826 Social institutions RA643-645 Disease (Communicable and noninfectious) and public health The Covid-19 pandemic that swept people across the world brings an inevitable impact on various aspects of life. This has sparked a new norm that promotes the importance as well as the need and dependence on virtual communication for the social life that is no longer compatible with the old norms that are conventional in nature. The main objective of this paper is to examine the implications of virtual communication on rural communities in Sabah during the Covid-19 pandemic by identifying the forms of challenges, contributing factors and adaptation mechanisms that are being practiced. Field studies were conducted at Kudat, Kota Marudu and Pitas districts in North West Coast of Sabah, Malaysia using the combination of both qualitative and quantitative methods, namely participant observation, interviews and questionnaire. The findings found that the challenges or problems faced by the community that are related to the implications of virtual communication involve aspects of teaching and learning, online transactions, career-related matters, daily routines and social relationships. Apart from physical factors such as hill landforms and forest-covered terrain, other factors such as economic status, social relationships, administrative enforcement as well as personal aspects such as perceptions, motivation and individual skills also have a significant impact on the challenges and problems of virtual communication among the rural communities. Individuals and organization involved have taken initiatives and implemented several strategies to address these issues. It is hoped that the findings of this paper can contribute useful recommendations with regard to the implications of virtual communication to all parties concerned in dealing with any related issues in the future. Global Academic Excellence 2021 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/30310/1/The%20implications%20of%20virtual%20communication%20in%20managing%20the%20Covid-19%20pandemic%20new%20cultural%20norms_%20A%20case%20study%20in%20the%20northwest%20coast%20of%20Sabah%20FULL%20TEXT.pdf text en https://eprints.ums.edu.my/id/eprint/30310/3/The%20implications%20of%20virtual%20communication%20in%20managing%20the%20Covid-19%20pandemic%20new%20cultural%20norms_%20A%20case%20study%20in%20the%20northwest%20coast%20of%20Sabah%20ABSTRACT.pdf Halina Sendera Mohd Yakin and Kwan, Yien Yee and Odetta Yahcob and Andreas Totu and Suraya Sintang and Siti Hasnah Tanalol (2021) The implications of virtual communication in managing the Covid-19 pandemic new cultural norms: a case study in the northwest coast of Sabah. Journal of Islamic, Social, Economics and Development (JISED), 6. pp. 90-101. ISSN 0128-1755 http://www.jised.com/PDF/JISED-2021-37-06-11.pdf
institution	Universiti Malaysia Sabah
building	UMS Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Sabah
content_source	UMS Institutional Repository
url_provider	http://eprints.ums.edu.my/
language	English English
topic	HM826 Social institutions RA643-645 Disease (Communicable and noninfectious) and public health
spellingShingle	HM826 Social institutions RA643-645 Disease (Communicable and noninfectious) and public health Halina Sendera Mohd Yakin Kwan, Yien Yee Odetta Yahcob Andreas Totu Suraya Sintang Siti Hasnah Tanalol The implications of virtual communication in managing the Covid-19 pandemic new cultural norms: a case study in the northwest coast of Sabah
description	The Covid-19 pandemic that swept people across the world brings an inevitable impact on various aspects of life. This has sparked a new norm that promotes the importance as well as the need and dependence on virtual communication for the social life that is no longer compatible with the old norms that are conventional in nature. The main objective of this paper is to examine the implications of virtual communication on rural communities in Sabah during the Covid-19 pandemic by identifying the forms of challenges, contributing factors and adaptation mechanisms that are being practiced. Field studies were conducted at Kudat, Kota Marudu and Pitas districts in North West Coast of Sabah, Malaysia using the combination of both qualitative and quantitative methods, namely participant observation, interviews and questionnaire. The findings found that the challenges or problems faced by the community that are related to the implications of virtual communication involve aspects of teaching and learning, online transactions, career-related matters, daily routines and social relationships. Apart from physical factors such as hill landforms and forest-covered terrain, other factors such as economic status, social relationships, administrative enforcement as well as personal aspects such as perceptions, motivation and individual skills also have a significant impact on the challenges and problems of virtual communication among the rural communities. Individuals and organization involved have taken initiatives and implemented several strategies to address these issues. It is hoped that the findings of this paper can contribute useful recommendations with regard to the implications of virtual communication to all parties concerned in dealing with any related issues in the future.
format	Article
author	Halina Sendera Mohd Yakin Kwan, Yien Yee Odetta Yahcob Andreas Totu Suraya Sintang Siti Hasnah Tanalol
author_facet	Halina Sendera Mohd Yakin Kwan, Yien Yee Odetta Yahcob Andreas Totu Suraya Sintang Siti Hasnah Tanalol
author_sort	Halina Sendera Mohd Yakin
title	The implications of virtual communication in managing the Covid-19 pandemic new cultural norms: a case study in the northwest coast of Sabah
title_short	The implications of virtual communication in managing the Covid-19 pandemic new cultural norms: a case study in the northwest coast of Sabah
title_full	The implications of virtual communication in managing the Covid-19 pandemic new cultural norms: a case study in the northwest coast of Sabah
title_fullStr	The implications of virtual communication in managing the Covid-19 pandemic new cultural norms: a case study in the northwest coast of Sabah
title_full_unstemmed	The implications of virtual communication in managing the Covid-19 pandemic new cultural norms: a case study in the northwest coast of Sabah
title_sort	implications of virtual communication in managing the covid-19 pandemic new cultural norms: a case study in the northwest coast of sabah
publisher	Global Academic Excellence
publishDate	2021
url	https://eprints.ums.edu.my/id/eprint/30310/1/The%20implications%20of%20virtual%20communication%20in%20managing%20the%20Covid-19%20pandemic%20new%20cultural%20norms_%20A%20case%20study%20in%20the%20northwest%20coast%20of%20Sabah%20FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/30310/3/The%20implications%20of%20virtual%20communication%20in%20managing%20the%20Covid-19%20pandemic%20new%20cultural%20norms_%20A%20case%20study%20in%20the%20northwest%20coast%20of%20Sabah%20ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/30310/ http://www.jised.com/PDF/JISED-2021-37-06-11.pdf
_version_	1760230746647166976
score	13.211869

The implications of virtual communication in managing the Covid-19 pandemic new cultural norms: a case study in the northwest coast of Sabah

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