Does halal image strengthen consumer intention to patronize halal stores? Some insights from Malaysia
Purpose – The purpose of this study is to examine the influence of Halal image, attitude, subjective norm and perceived behavioural control on consumer behavioural intention to patronize Halal stores in Malaysia. Design/methodology/approach – A self-administered questionnaire was disseminated to mem...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/29375/1/Does%20Halal%20image%20strengthen%20consumer%20intention%20to%20patronize%20Halal%20stores.pdf https://eprints.ums.edu.my/id/eprint/29375/2/Does%20Halal%20image%20strengthen%20consumer%20intention%20to%20patronize%20Halal%20stores1.pdf https://eprints.ums.edu.my/id/eprint/29375/ http://www.emeraldinsight.com/doi/abs/10.1108/JIMA-12-2014-0079?af=R& http://dx.doi.org/10.1108/JIMA-12-2014-0079 |
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