Cover Image

Airasia in the Malaysian domestic airline market: empirical analysis of strategy

This paper will examine the results of the strategic actions of AirAsia in the Malaysian domestic airline market. Firstly, the paper will provide a general background of the airline industry, in particular the Malaysian domestic airline market and a summary of an analysis of the industry using Micha...

Full description

Saved in:
Bibliographic Details
Main Authors: Mok, Kim Man, Jainurin Justine
Format: Article
Language:English
English
Published: Clute Institute 2005
Subjects:
HE9761-9900 Air transportation. Airlines
Online Access:https://eprints.ums.edu.my/id/eprint/29146/1/Airasia%20in%20the%20Malaysian%20domestic%20airline%20market_%20empirical%20analysis%20of%20strategy_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/29146/2/Airasia%20in%20the%20Malaysian%20domestic%20airline%20market_%20empirical%20analysis%20of%20strategy.pdf
https://eprints.ums.edu.my/id/eprint/29146/
https://clutejournals.com/index.php/IBER/article/view/3643/3688
https://doi.org/10.19030/iber.v4i12.3643
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.ums.eprints.29146
record_format eprints
spelling my.ums.eprints.291462021-12-22T09:11:07Z https://eprints.ums.edu.my/id/eprint/29146/ Airasia in the Malaysian domestic airline market: empirical analysis of strategy Mok, Kim Man Jainurin Justine HE9761-9900 Air transportation. Airlines This paper will examine the results of the strategic actions of AirAsia in the Malaysian domestic airline market. Firstly, the paper will provide a general background of the airline industry, in particular the Malaysian domestic airline market and a summary of an analysis of the industry using Michael Porter’s Five Forces Analysis. Secondly, the paper will provide a brief background of AirAsia and Malaysia Airlines. Thirdly, the paper will analyse the results of AirAsia’s strategy vis-à-vis operating and financial performance. Finally, the paper will conclude a summary of AirAsia’s achievement of the past and present and prospect for the future. Clute Institute 2005 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/29146/1/Airasia%20in%20the%20Malaysian%20domestic%20airline%20market_%20empirical%20analysis%20of%20strategy_ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/29146/2/Airasia%20in%20the%20Malaysian%20domestic%20airline%20market_%20empirical%20analysis%20of%20strategy.pdf Mok, Kim Man and Jainurin Justine (2005) Airasia in the Malaysian domestic airline market: empirical analysis of strategy. International Business & Economics Research Journal, 4. pp. 53-64. ISSN 1535-0754 (P-ISSN) , 2157-9393 (E-ISSN) https://clutejournals.com/index.php/IBER/article/view/3643/3688 https://doi.org/10.19030/iber.v4i12.3643
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HE9761-9900 Air transportation. Airlines
spellingShingle HE9761-9900 Air transportation. Airlines
Mok, Kim Man
Jainurin Justine
Airasia in the Malaysian domestic airline market: empirical analysis of strategy
description This paper will examine the results of the strategic actions of AirAsia in the Malaysian domestic airline market. Firstly, the paper will provide a general background of the airline industry, in particular the Malaysian domestic airline market and a summary of an analysis of the industry using Michael Porter’s Five Forces Analysis. Secondly, the paper will provide a brief background of AirAsia and Malaysia Airlines. Thirdly, the paper will analyse the results of AirAsia’s strategy vis-à-vis operating and financial performance. Finally, the paper will conclude a summary of AirAsia’s achievement of the past and present and prospect for the future.
format Article
author Mok, Kim Man
Jainurin Justine
author_facet Mok, Kim Man
Jainurin Justine
author_sort Mok, Kim Man
title Airasia in the Malaysian domestic airline market: empirical analysis of strategy
title_short Airasia in the Malaysian domestic airline market: empirical analysis of strategy
title_full Airasia in the Malaysian domestic airline market: empirical analysis of strategy
title_fullStr Airasia in the Malaysian domestic airline market: empirical analysis of strategy
title_full_unstemmed Airasia in the Malaysian domestic airline market: empirical analysis of strategy
title_sort airasia in the malaysian domestic airline market: empirical analysis of strategy
publisher Clute Institute
publishDate 2005
url https://eprints.ums.edu.my/id/eprint/29146/1/Airasia%20in%20the%20Malaysian%20domestic%20airline%20market_%20empirical%20analysis%20of%20strategy_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/29146/2/Airasia%20in%20the%20Malaysian%20domestic%20airline%20market_%20empirical%20analysis%20of%20strategy.pdf
https://eprints.ums.edu.my/id/eprint/29146/
https://clutejournals.com/index.php/IBER/article/view/3643/3688
https://doi.org/10.19030/iber.v4i12.3643
_version_ 1760230671713828864
score 13.211869

Similar Items