An application of the service brand verdict model in the evaluation of Japanese household and lifestyle product retail brands
As new entrants to the Malaysian market, Japanese household and lifestyle product retail brands have successfully gained a strong following among consumers of all ages and ethnicities within a short period of time. This study was conducted to uncover the branding elements which are meaningful to con...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak
2019
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/27908/1/An%20application%20of%20the%20service%20brand%20verdict%20model%20in%20the%20evaluation%20of%20Japanese%20household%20and%20lifestyle%20product%20retail%20brands%20ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/27908/2/An%20application%20of%20the%20service%20brand%20verdict%20model%20in%20the%20evaluation%20of%20Japanese%20household%20and%20lifestyle%20product%20retail%20brands%20FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/27908/ http://www.ijbs.unimas.my/images/repository/pdf/Vol20-no3-paper8.pdf |
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