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Personality, interpersonal identification and agent’s performance in Multilevel Marketing Industry (MLM): preliminary

Purpose – This paper aims to explore the influence of personality traits on agent’s performance in MLM industry based in Malaysia, taking into consideration the mediating role of interpersonal identification. Design/methodology/approach – The Big Five Factors (BFF) of personality traits was used i...

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Bibliographic Details
Main Authors: Shaierah Gulabdin, Toh, Pei Sung, Stephen Laison Sondoh Jr.
Format: Article
Language:English
English
Published: Human Resource Management Academic Research Society (www.hrmars.com) 2020
Subjects:
HF Commerce
Online Access:https://eprints.ums.edu.my/id/eprint/27307/1/Personality%2C%20Interpersonal%20Identification%20and%20Agent%E2%80%99s%20abstract.pdf
https://eprints.ums.edu.my/id/eprint/27307/2/Personality%2C%20Interpersonal%20Identification%20and%20Agent%E2%80%99s%20Full%20text.pdf
https://eprints.ums.edu.my/id/eprint/27307/
http://dx.doi.org/10.6007/IJARBSS/v10-i3/7061
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https://eprints.ums.edu.my/id/eprint/27307/1/Personality%2C%20Interpersonal%20Identification%20and%20Agent%E2%80%99s%20abstract.pdf
https://eprints.ums.edu.my/id/eprint/27307/2/Personality%2C%20Interpersonal%20Identification%20and%20Agent%E2%80%99s%20Full%20text.pdf
https://eprints.ums.edu.my/id/eprint/27307/
http://dx.doi.org/10.6007/IJARBSS/v10-i3/7061

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