Cover Image

Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia

The present study aimed to identify the elements of the Theory of Planned Behaviour along with health consciousness and determine the role of knowledge as a moderating variable in Pakistan and Malaysia. Three hundred and forty-one observations from Pakistan and 280 observations from Malaysia were ac...

Full description

Saved in:
Bibliographic Details
Main Authors: Umair Kashif, Chen Hong, Snovia Naseem, Waris Ali Khan, Muhammad Waqar Akram
Format: Article
Language:English
English
Published: 2020
Subjects:
HB Economic theory. Demography
Online Access:https://eprints.ums.edu.my/id/eprint/26280/1/Consumer%20preferences%20toward%20organic%20food%20and%20the%20moderating%20role%20of%20knowledge%20a%20case%20of%20Pakistan%20and%20Malaysia.pdf
https://eprints.ums.edu.my/id/eprint/26280/2/Consumer%20preferences%20toward%20organic%20food%20and%20the%20moderating%20role%20of%20knowledge%20a%20case%20of%20Pakistan%20and%20Malaysia1.pdf
https://eprints.ums.edu.my/id/eprint/26280/
http://doi.org/10.1590/0103-8478cr20190842
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.ums.eprints.26280
record_format eprints
spelling my.ums.eprints.262802020-11-10T05:49:15Z https://eprints.ums.edu.my/id/eprint/26280/ Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia Umair Kashif Chen Hong Snovia Naseem Waris Ali Khan Muhammad Waqar Akram HB Economic theory. Demography The present study aimed to identify the elements of the Theory of Planned Behaviour along with health consciousness and determine the role of knowledge as a moderating variable in Pakistan and Malaysia. Three hundred and forty-one observations from Pakistan and 280 observations from Malaysia were acquired through questionnaire; while, confirmatory factor analysis and structural equation modelling was applied for the analysis. The magnitude of the results varied across both countries; however, attitude, subjective norms and health consciousness, as well as their interaction terms, were significant predictors, whereas, perceived behavioural control and its knowledge interaction terms had insignificant impacts on the purchase intentions of consumers for both countries. This research will help to further understand about consumer perception in the purchase of organic food items, which will assist retailers, advertisers and manufacturers in developing strategies for such products. 2020 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/26280/1/Consumer%20preferences%20toward%20organic%20food%20and%20the%20moderating%20role%20of%20knowledge%20a%20case%20of%20Pakistan%20and%20Malaysia.pdf text en https://eprints.ums.edu.my/id/eprint/26280/2/Consumer%20preferences%20toward%20organic%20food%20and%20the%20moderating%20role%20of%20knowledge%20a%20case%20of%20Pakistan%20and%20Malaysia1.pdf Umair Kashif and Chen Hong and Snovia Naseem and Waris Ali Khan and Muhammad Waqar Akram (2020) Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia. Ciência Rural, Santa Maria, 50 (5). pp. 1-13. ISSN 1678-4596 http://doi.org/10.1590/0103-8478cr20190842
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HB Economic theory. Demography
spellingShingle HB Economic theory. Demography
Umair Kashif
Chen Hong
Snovia Naseem
Waris Ali Khan
Muhammad Waqar Akram
Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia
description The present study aimed to identify the elements of the Theory of Planned Behaviour along with health consciousness and determine the role of knowledge as a moderating variable in Pakistan and Malaysia. Three hundred and forty-one observations from Pakistan and 280 observations from Malaysia were acquired through questionnaire; while, confirmatory factor analysis and structural equation modelling was applied for the analysis. The magnitude of the results varied across both countries; however, attitude, subjective norms and health consciousness, as well as their interaction terms, were significant predictors, whereas, perceived behavioural control and its knowledge interaction terms had insignificant impacts on the purchase intentions of consumers for both countries. This research will help to further understand about consumer perception in the purchase of organic food items, which will assist retailers, advertisers and manufacturers in developing strategies for such products.
format Article
author Umair Kashif
Chen Hong
Snovia Naseem
Waris Ali Khan
Muhammad Waqar Akram
author_facet Umair Kashif
Chen Hong
Snovia Naseem
Waris Ali Khan
Muhammad Waqar Akram
author_sort Umair Kashif
title Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia
title_short Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia
title_full Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia
title_fullStr Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia
title_full_unstemmed Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia
title_sort consumer preferences toward organic food and the moderating role of knowledge: a case of pakistan and malaysia
publishDate 2020
url https://eprints.ums.edu.my/id/eprint/26280/1/Consumer%20preferences%20toward%20organic%20food%20and%20the%20moderating%20role%20of%20knowledge%20a%20case%20of%20Pakistan%20and%20Malaysia.pdf
https://eprints.ums.edu.my/id/eprint/26280/2/Consumer%20preferences%20toward%20organic%20food%20and%20the%20moderating%20role%20of%20knowledge%20a%20case%20of%20Pakistan%20and%20Malaysia1.pdf
https://eprints.ums.edu.my/id/eprint/26280/
http://doi.org/10.1590/0103-8478cr20190842
_version_ 1760230479067348992
score 13.211869

Similar Items