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Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape

Wildlife tourism is a growing industry globally and visitor satisfaction is vital to ensure its long-term sustainability. The Lower Kinabatangan River is a premier wildlife tourism destination that is affected by surrounding land uses and needs careful management to ensure it continues to provide po...

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Main Authors: David Newsome, Kate Rodger, J. Pearce, Jennifer Kim Lian Chan
Format: Article
Language:English
English
Published: 2017
Subjects:
HB Economic theory. Demography
Online Access:https://eprints.ums.edu.my/id/eprint/25836/1/Visitor%20satisfaction%20with%20a%20key%20wildlife%20tourism%20destination%20within%20the%20context%20of%20a%20damaged%20landscape1.pdf
https://eprints.ums.edu.my/id/eprint/25836/2/Visitor%20satisfaction%20with%20a%20key%20wildlife%20tourism%20destination%20within%20the%20context%20of%20a%20damaged%20landscape.pdf
https://eprints.ums.edu.my/id/eprint/25836/
http://dx.doi.org/10.1080/13683500.2017.1312685
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spelling my.ums.eprints.258362020-08-25T03:10:10Z https://eprints.ums.edu.my/id/eprint/25836/ Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape David Newsome Kate Rodger J. Pearce Jennifer Kim Lian Chan HB Economic theory. Demography Wildlife tourism is a growing industry globally and visitor satisfaction is vital to ensure its long-term sustainability. The Lower Kinabatangan River is a premier wildlife tourism destination that is affected by surrounding land uses and needs careful management to ensure it continues to provide positive wildlife tourism experiences. As little is known about the motivations and satisfaction of tourists with this experience, a visitor survey was conducted along the Lower Kinabatangan River with 346 surveys completed. The attribute ‘Interest in viewing wildlife’ had the highest mean level of importance and satisfaction (mean = 4.54 and 4.1, respectively, on a 5-point scale). Respondents were very satisfied with their wildlife tour experience (85%) and would recommend the experience to their friends (87%). However, almost half of respondents (47%) felt more needed to be done to protect the Kinabatangan River and wildlife. Although respondents were satisfied overall with their experience, they also expressed concerns over the number of boats and the protection of the River. Comments focused on the presence of rubbish in the River, intrusion of oil palm and the loss of forest. Many issues are beyond the management realms of tour operators but will impact on the future of the industry. 2017 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/25836/1/Visitor%20satisfaction%20with%20a%20key%20wildlife%20tourism%20destination%20within%20the%20context%20of%20a%20damaged%20landscape1.pdf text en https://eprints.ums.edu.my/id/eprint/25836/2/Visitor%20satisfaction%20with%20a%20key%20wildlife%20tourism%20destination%20within%20the%20context%20of%20a%20damaged%20landscape.pdf David Newsome and Kate Rodger and J. Pearce and Jennifer Kim Lian Chan (2017) Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape. Current Issues in Tourism. pp. 1-18. ISSN 1368-3500 http://dx.doi.org/10.1080/13683500.2017.1312685
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HB Economic theory. Demography
spellingShingle HB Economic theory. Demography
David Newsome
Kate Rodger
J. Pearce
Jennifer Kim Lian Chan
Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape
description Wildlife tourism is a growing industry globally and visitor satisfaction is vital to ensure its long-term sustainability. The Lower Kinabatangan River is a premier wildlife tourism destination that is affected by surrounding land uses and needs careful management to ensure it continues to provide positive wildlife tourism experiences. As little is known about the motivations and satisfaction of tourists with this experience, a visitor survey was conducted along the Lower Kinabatangan River with 346 surveys completed. The attribute ‘Interest in viewing wildlife’ had the highest mean level of importance and satisfaction (mean = 4.54 and 4.1, respectively, on a 5-point scale). Respondents were very satisfied with their wildlife tour experience (85%) and would recommend the experience to their friends (87%). However, almost half of respondents (47%) felt more needed to be done to protect the Kinabatangan River and wildlife. Although respondents were satisfied overall with their experience, they also expressed concerns over the number of boats and the protection of the River. Comments focused on the presence of rubbish in the River, intrusion of oil palm and the loss of forest. Many issues are beyond the management realms of tour operators but will impact on the future of the industry.
format Article
author David Newsome
Kate Rodger
J. Pearce
Jennifer Kim Lian Chan
author_facet David Newsome
Kate Rodger
J. Pearce
Jennifer Kim Lian Chan
author_sort David Newsome
title Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape
title_short Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape
title_full Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape
title_fullStr Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape
title_full_unstemmed Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape
title_sort visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape
publishDate 2017
url https://eprints.ums.edu.my/id/eprint/25836/1/Visitor%20satisfaction%20with%20a%20key%20wildlife%20tourism%20destination%20within%20the%20context%20of%20a%20damaged%20landscape1.pdf
https://eprints.ums.edu.my/id/eprint/25836/2/Visitor%20satisfaction%20with%20a%20key%20wildlife%20tourism%20destination%20within%20the%20context%20of%20a%20damaged%20landscape.pdf
https://eprints.ums.edu.my/id/eprint/25836/
http://dx.doi.org/10.1080/13683500.2017.1312685
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score 13.211869

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