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Understanding pricing policies prohibited under the Malaysian competition ACT 2010

Pricing policy is one of the most critical business policies that most enterprises place great emphasis on the day-to-day decisions making. In a perfect competition market, enterprises would formulate their pricing policies freely in line with the firms’ bottom line objectives. However, such pract...

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Main Author: Lo, Ching Wing
Format: Article
Language:English
English
Published: 2018
Subjects:
HB Economic theory. Demography
Online Access:https://eprints.ums.edu.my/id/eprint/25785/1/Understanding%20pricing%20policies%20prohibited%20under%20the%20Malaysian%20competition%20ACT%202010.pdf
https://eprints.ums.edu.my/id/eprint/25785/2/Understanding%20pricing%20policies%20prohibited%20under%20the%20Malaysian%20competition%20ACT%202010%201.pdf
https://eprints.ums.edu.my/id/eprint/25785/
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spelling my.ums.eprints.257852020-08-12T02:54:17Z https://eprints.ums.edu.my/id/eprint/25785/ Understanding pricing policies prohibited under the Malaysian competition ACT 2010 Lo, Ching Wing HB Economic theory. Demography Pricing policy is one of the most critical business policies that most enterprises place great emphasis on the day-to-day decisions making. In a perfect competition market, enterprises would formulate their pricing policies freely in line with the firms’ bottom line objectives. However, such practice by certain enterprises is hindered ever since the Malaysian government enacted the Competition Law in 2010 as legislation to regulate the competitiveness of the overall business environment with fair trades among enterprises. The competition law applies to all profit-making business organisations in Malaysia. Despite the Malaysian Competition Act 2010 has come into force on 1 January 2012, but to date, the awareness among the business enterprises are still very low. This can be evidenced from the total number of 362 cases being investigated by the Malaysia Competition Commission since 1 January 2012. In order to avoid any breaches of the law, understanding and complying seems the best remedy. The purpose of this paper is to explore the pricing policies prohibited under the Malaysian Competition Act 2010 and to enable the enterprises to grasp it with greater awareness and prevent future chances of infringements when implementing pricing policies. The research methods applied are by content analysis, Acts and case laws studies. It is concluded that the enterprises must comply with the Malaysian Competition Act 2010 stringent pricing policies. 2018 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/25785/1/Understanding%20pricing%20policies%20prohibited%20under%20the%20Malaysian%20competition%20ACT%202010.pdf text en https://eprints.ums.edu.my/id/eprint/25785/2/Understanding%20pricing%20policies%20prohibited%20under%20the%20Malaysian%20competition%20ACT%202010%201.pdf Lo, Ching Wing (2018) Understanding pricing policies prohibited under the Malaysian competition ACT 2010. Labuan Bulletin of International Business & Finance, 16 (1). pp. 36-43. ISSN 2600- 7894
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HB Economic theory. Demography
spellingShingle HB Economic theory. Demography
Lo, Ching Wing
Understanding pricing policies prohibited under the Malaysian competition ACT 2010
description Pricing policy is one of the most critical business policies that most enterprises place great emphasis on the day-to-day decisions making. In a perfect competition market, enterprises would formulate their pricing policies freely in line with the firms’ bottom line objectives. However, such practice by certain enterprises is hindered ever since the Malaysian government enacted the Competition Law in 2010 as legislation to regulate the competitiveness of the overall business environment with fair trades among enterprises. The competition law applies to all profit-making business organisations in Malaysia. Despite the Malaysian Competition Act 2010 has come into force on 1 January 2012, but to date, the awareness among the business enterprises are still very low. This can be evidenced from the total number of 362 cases being investigated by the Malaysia Competition Commission since 1 January 2012. In order to avoid any breaches of the law, understanding and complying seems the best remedy. The purpose of this paper is to explore the pricing policies prohibited under the Malaysian Competition Act 2010 and to enable the enterprises to grasp it with greater awareness and prevent future chances of infringements when implementing pricing policies. The research methods applied are by content analysis, Acts and case laws studies. It is concluded that the enterprises must comply with the Malaysian Competition Act 2010 stringent pricing policies.
format Article
author Lo, Ching Wing
author_facet Lo, Ching Wing
author_sort Lo, Ching Wing
title Understanding pricing policies prohibited under the Malaysian competition ACT 2010
title_short Understanding pricing policies prohibited under the Malaysian competition ACT 2010
title_full Understanding pricing policies prohibited under the Malaysian competition ACT 2010
title_fullStr Understanding pricing policies prohibited under the Malaysian competition ACT 2010
title_full_unstemmed Understanding pricing policies prohibited under the Malaysian competition ACT 2010
title_sort understanding pricing policies prohibited under the malaysian competition act 2010
publishDate 2018
url https://eprints.ums.edu.my/id/eprint/25785/1/Understanding%20pricing%20policies%20prohibited%20under%20the%20Malaysian%20competition%20ACT%202010.pdf
https://eprints.ums.edu.my/id/eprint/25785/2/Understanding%20pricing%20policies%20prohibited%20under%20the%20Malaysian%20competition%20ACT%202010%201.pdf
https://eprints.ums.edu.my/id/eprint/25785/
_version_ 1760230413563854848
score 13.211869

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