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The relationship of market oritentation and learning orientation with sme’s performance in the context of pakistan

The small and medium-sized enterprises (SMEs) plays a crucial part in country’s economic growth and a key contributor in country’s GDP. In Pakistan SMEs hold about 90 percent of the total business. The performance of SMEs depends upon many factors. The main purpose of this research is to examine the...

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Main Authors: Muhammad Hassan Arshad, Maha Mohammad Yusr Othman, Maruf ` Gbadebo Salimon
Format: Article
Language:English
Published: 2020
Online Access:https://eprints.ums.edu.my/id/eprint/25577/1/The%20relationship%20of%20market%20oritentation%20and%20learning%20orientation%20with%20sme%E2%80%99s%20performance%20in%20the%20context%20of%20pakistan.pdf
https://eprints.ums.edu.my/id/eprint/25577/
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spelling my.ums.eprints.255772020-07-07T02:15:27Z https://eprints.ums.edu.my/id/eprint/25577/ The relationship of market oritentation and learning orientation with sme’s performance in the context of pakistan Muhammad Hassan Arshad Maha Mohammad Yusr Othman Maruf ` Gbadebo Salimon The small and medium-sized enterprises (SMEs) plays a crucial part in country’s economic growth and a key contributor in country’s GDP. In Pakistan SMEs hold about 90 percent of the total business. The performance of SMEs depends upon many factors. The main purpose of this research is to examine the relationship between Entrepreneurial Orientation and Market Orientation with SME’s Performance in Pakistan Conclusively, this study proposes a new research direction and proposition development to inspect the relationship among the variables in Pakistan’s SMEs context. 2020 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/25577/1/The%20relationship%20of%20market%20oritentation%20and%20learning%20orientation%20with%20sme%E2%80%99s%20performance%20in%20the%20context%20of%20pakistan.pdf Muhammad Hassan Arshad and Maha Mohammad Yusr Othman and Maruf ` Gbadebo Salimon (2020) The relationship of market oritentation and learning orientation with sme’s performance in the context of pakistan. Pakistan Journal of Humanities and Social Sciences, 3. pp. 315-324.
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
description The small and medium-sized enterprises (SMEs) plays a crucial part in country’s economic growth and a key contributor in country’s GDP. In Pakistan SMEs hold about 90 percent of the total business. The performance of SMEs depends upon many factors. The main purpose of this research is to examine the relationship between Entrepreneurial Orientation and Market Orientation with SME’s Performance in Pakistan Conclusively, this study proposes a new research direction and proposition development to inspect the relationship among the variables in Pakistan’s SMEs context.
format Article
author Muhammad Hassan Arshad
Maha Mohammad Yusr Othman
Maruf ` Gbadebo Salimon
spellingShingle Muhammad Hassan Arshad
Maha Mohammad Yusr Othman
Maruf ` Gbadebo Salimon
The relationship of market oritentation and learning orientation with sme’s performance in the context of pakistan
author_facet Muhammad Hassan Arshad
Maha Mohammad Yusr Othman
Maruf ` Gbadebo Salimon
author_sort Muhammad Hassan Arshad
title The relationship of market oritentation and learning orientation with sme’s performance in the context of pakistan
title_short The relationship of market oritentation and learning orientation with sme’s performance in the context of pakistan
title_full The relationship of market oritentation and learning orientation with sme’s performance in the context of pakistan
title_fullStr The relationship of market oritentation and learning orientation with sme’s performance in the context of pakistan
title_full_unstemmed The relationship of market oritentation and learning orientation with sme’s performance in the context of pakistan
title_sort relationship of market oritentation and learning orientation with sme’s performance in the context of pakistan
publishDate 2020
url https://eprints.ums.edu.my/id/eprint/25577/1/The%20relationship%20of%20market%20oritentation%20and%20learning%20orientation%20with%20sme%E2%80%99s%20performance%20in%20the%20context%20of%20pakistan.pdf
https://eprints.ums.edu.my/id/eprint/25577/
_version_ 1760230386452922368
score 13.211869

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