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International Tourist Satisfaction towards Tourism Activities and Facilities: A Case Study in Mamutik Island, Kota Kinabalu, Sabah, East Malaysia

The main objective of this study is to identify international tourist satisfaction towards tourism activities and tourist facilities in Mamutik Island, Kota Kinabalu, Sabah. Mamutik Island is located in the Tunku Abdul Rahman Marine Park and it can be reached in 20 minutes by boat from Jesselton...

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Main Authors: Velan Kunjuraman, Rosazman Hussin, Abdul Rahman Ahmad
Format: Article
Language:English
Published: 2015
Subjects:
G Geography (General). Atlases. Maps
Online Access:https://eprints.ums.edu.my/id/eprint/21860/1/International%20Tourist%20Satisfaction%20towards%20Tourism%20Activities%20and%20Facilities.pdf
https://eprints.ums.edu.my/id/eprint/21860/
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spelling my.ums.eprints.218602019-04-25T23:28:46Z https://eprints.ums.edu.my/id/eprint/21860/ International Tourist Satisfaction towards Tourism Activities and Facilities: A Case Study in Mamutik Island, Kota Kinabalu, Sabah, East Malaysia Velan Kunjuraman Rosazman Hussin Abdul Rahman Ahmad G Geography (General). Atlases. Maps The main objective of this study is to identify international tourist satisfaction towards tourism activities and tourist facilities in Mamutik Island, Kota Kinabalu, Sabah. Mamutik Island is located in the Tunku Abdul Rahman Marine Park and it can be reached in 20 minutes by boat from Jesselton Point, Kota Kinabalu City. The main tourist activities of Mamutik Island are scuba diving, snorkelling, swimming and marine lives observing. There are various tourist services and facilities provided by the Island management such as jetty, toilet, picnic and barbeque area, sun bathing kits and stalls. However, study on international tourist satisfaction towards these activities and facilities on this island were limited. Therefore, a survey method through questionnaire was applied in this study. There were two sets of questionnaires used for data collection in English and Mandarin languages. A total number of 150 international tourists were surveyed in this study. The findings indicate that majority of the international tourists are satisfied with the tourist activities and facilities of the island. However, there are certain aspects that should be considered by the management in order to increase the level of international tourist satisfaction such as to increase number of toilet and facilities, interesting tourist activities and provide scuba diving equipment at reasonable prices. Thus, this study is significant to indicate how the distinctiveness of tourist activities and quality of facilities can ensure international tourist loyalty to revisit tourist destinations in Sabah 2015 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/21860/1/International%20Tourist%20Satisfaction%20towards%20Tourism%20Activities%20and%20Facilities.pdf Velan Kunjuraman and Rosazman Hussin and Abdul Rahman Ahmad (2015) International Tourist Satisfaction towards Tourism Activities and Facilities: A Case Study in Mamutik Island, Kota Kinabalu, Sabah, East Malaysia. Journal of Tourism, Hospitality & Culinary Arts, 7 (1). pp. 76-92.
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic G Geography (General). Atlases. Maps
spellingShingle G Geography (General). Atlases. Maps
Velan Kunjuraman
Rosazman Hussin
Abdul Rahman Ahmad
International Tourist Satisfaction towards Tourism Activities and Facilities: A Case Study in Mamutik Island, Kota Kinabalu, Sabah, East Malaysia
description The main objective of this study is to identify international tourist satisfaction towards tourism activities and tourist facilities in Mamutik Island, Kota Kinabalu, Sabah. Mamutik Island is located in the Tunku Abdul Rahman Marine Park and it can be reached in 20 minutes by boat from Jesselton Point, Kota Kinabalu City. The main tourist activities of Mamutik Island are scuba diving, snorkelling, swimming and marine lives observing. There are various tourist services and facilities provided by the Island management such as jetty, toilet, picnic and barbeque area, sun bathing kits and stalls. However, study on international tourist satisfaction towards these activities and facilities on this island were limited. Therefore, a survey method through questionnaire was applied in this study. There were two sets of questionnaires used for data collection in English and Mandarin languages. A total number of 150 international tourists were surveyed in this study. The findings indicate that majority of the international tourists are satisfied with the tourist activities and facilities of the island. However, there are certain aspects that should be considered by the management in order to increase the level of international tourist satisfaction such as to increase number of toilet and facilities, interesting tourist activities and provide scuba diving equipment at reasonable prices. Thus, this study is significant to indicate how the distinctiveness of tourist activities and quality of facilities can ensure international tourist loyalty to revisit tourist destinations in Sabah
format Article
author Velan Kunjuraman
Rosazman Hussin
Abdul Rahman Ahmad
author_facet Velan Kunjuraman
Rosazman Hussin
Abdul Rahman Ahmad
author_sort Velan Kunjuraman
title International Tourist Satisfaction towards Tourism Activities and Facilities: A Case Study in Mamutik Island, Kota Kinabalu, Sabah, East Malaysia
title_short International Tourist Satisfaction towards Tourism Activities and Facilities: A Case Study in Mamutik Island, Kota Kinabalu, Sabah, East Malaysia
title_full International Tourist Satisfaction towards Tourism Activities and Facilities: A Case Study in Mamutik Island, Kota Kinabalu, Sabah, East Malaysia
title_fullStr International Tourist Satisfaction towards Tourism Activities and Facilities: A Case Study in Mamutik Island, Kota Kinabalu, Sabah, East Malaysia
title_full_unstemmed International Tourist Satisfaction towards Tourism Activities and Facilities: A Case Study in Mamutik Island, Kota Kinabalu, Sabah, East Malaysia
title_sort international tourist satisfaction towards tourism activities and facilities: a case study in mamutik island, kota kinabalu, sabah, east malaysia
publishDate 2015
url https://eprints.ums.edu.my/id/eprint/21860/1/International%20Tourist%20Satisfaction%20towards%20Tourism%20Activities%20and%20Facilities.pdf
https://eprints.ums.edu.my/id/eprint/21860/
_version_ 1760229896594915328
score 13.211869

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