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Green products usage: structural relationships on customer satisfaction and loyalty

This study investigates the structural linkages of product quality, corporate image, store image, and price on customer satisfaction and loyalty towards green products usage in Malaysia. The research used structural equation modelling technique via AMOS 21.0 computer program for data analysis across...

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Main Author: Norazah Mohd Suki
Format: Article
Language:English
Published: 2016
Subjects:
HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Online Access:https://eprints.ums.edu.my/id/eprint/21735/1/Green%20products%20usage.pdf
https://eprints.ums.edu.my/id/eprint/21735/
https://doi.org/10.1080/13504509.2016.1169563
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spelling my.ums.eprints.217352019-04-05T06:16:03Z https://eprints.ums.edu.my/id/eprint/21735/ Green products usage: structural relationships on customer satisfaction and loyalty Norazah Mohd Suki HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture This study investigates the structural linkages of product quality, corporate image, store image, and price on customer satisfaction and loyalty towards green products usage in Malaysia. The research used structural equation modelling technique via AMOS 21.0 computer program for data analysis across a sample of 200 university students who applies a green lifestyle, such as purchasing green products which are referring to only retail goods, using recyclable products, and ozone-free products. Empirical analysis divulged that product quality followed by corporate image, store image, and product price jointly affected customer satisfaction in using green products. They are highly concerned that the green store provides a variety of good quality products with good value for money. Marketers should aggressively promote the identification of green products and overcome the problem of just noticeable difference between green product and non-green product among consumers for business sustainability. Empirical findings provide valuable insights to put forth in outlining effective marketing strategies that widen the marketers’ understanding of consumer behaviour in using green products with regard to their satisfaction and loyalty levels from the perspective of product quality, corporate image, store image, and product prices in Malaysia markets. 2016 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/21735/1/Green%20products%20usage.pdf Norazah Mohd Suki (2016) Green products usage: structural relationships on customer satisfaction and loyalty. Green products usage: structural relationships on customer satisfaction and loyalty.. pp. 88-95. https://doi.org/10.1080/13504509.2016.1169563
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
spellingShingle HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Norazah Mohd Suki
Green products usage: structural relationships on customer satisfaction and loyalty
description This study investigates the structural linkages of product quality, corporate image, store image, and price on customer satisfaction and loyalty towards green products usage in Malaysia. The research used structural equation modelling technique via AMOS 21.0 computer program for data analysis across a sample of 200 university students who applies a green lifestyle, such as purchasing green products which are referring to only retail goods, using recyclable products, and ozone-free products. Empirical analysis divulged that product quality followed by corporate image, store image, and product price jointly affected customer satisfaction in using green products. They are highly concerned that the green store provides a variety of good quality products with good value for money. Marketers should aggressively promote the identification of green products and overcome the problem of just noticeable difference between green product and non-green product among consumers for business sustainability. Empirical findings provide valuable insights to put forth in outlining effective marketing strategies that widen the marketers’ understanding of consumer behaviour in using green products with regard to their satisfaction and loyalty levels from the perspective of product quality, corporate image, store image, and product prices in Malaysia markets.
format Article
author Norazah Mohd Suki
author_facet Norazah Mohd Suki
author_sort Norazah Mohd Suki
title Green products usage: structural relationships on customer satisfaction and loyalty
title_short Green products usage: structural relationships on customer satisfaction and loyalty
title_full Green products usage: structural relationships on customer satisfaction and loyalty
title_fullStr Green products usage: structural relationships on customer satisfaction and loyalty
title_full_unstemmed Green products usage: structural relationships on customer satisfaction and loyalty
title_sort green products usage: structural relationships on customer satisfaction and loyalty
publishDate 2016
url https://eprints.ums.edu.my/id/eprint/21735/1/Green%20products%20usage.pdf
https://eprints.ums.edu.my/id/eprint/21735/
https://doi.org/10.1080/13504509.2016.1169563
_version_ 1760229880904024064
score 13.211869

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