Structural relationships between disruptive attributes and women consumers’ attitude when using mobile retailing

This study aims to examine the structural relationship between disruptive attributes and women consumers’ attitude when using Mobile Retailing. A total of 486 completed sets of structured self-administered questionnaires were analyzed using the purposive sampling technique. The sample for this study...

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Bibliographic Details
Main Authors: Norazah Mohd Suki, Norbayah Mohd Suki, Azllina Bujang
Format: Article
Language:English
English
Published: Canadian Center of Science and Education 2016
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/20372/1/Structural%20relationships%20between%20disruptive%20attributes%20and%20women%20consumers.pdf
https://eprints.ums.edu.my/id/eprint/20372/7/Structural%20Relationships%20between%20Disruptive%20Attributes%20and%20Women%20Consumers%E2%80%99%20Attitude%20when%20Using%20Mobile%20Retailing.pdf
https://eprints.ums.edu.my/id/eprint/20372/
http://dx.doi.org/10.5539/ass.v12n10p208
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