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The impact of food trends on menu innovation

The search for the right 'pedigree' of innovative menus is endless. As the consumer foodservice markets are converging to one global market, increasingly demand for new menus is evitable. In today's global foodservice markets, the fast changing trend of consumers' preferences and...

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Main Authors: Mazalan Mifli, Rahmat Hashim, Artinah Zainal
Format: Book Chapter
Language:English
Published: IGI Global Publication 2015
Online Access:https://eprints.ums.edu.my/id/eprint/20258/1/The%20impact%20of%20food%20trends%20on%20menu%20innovation.pdf
https://eprints.ums.edu.my/id/eprint/20258/
https://doi.org/10.4018/978-1-4666-8606-9.ch015
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spelling my.ums.eprints.202582018-06-20T00:22:46Z https://eprints.ums.edu.my/id/eprint/20258/ The impact of food trends on menu innovation Mazalan Mifli Rahmat Hashim Artinah Zainal The search for the right 'pedigree' of innovative menus is endless. As the consumer foodservice markets are converging to one global market, increasingly demand for new menus is evitable. In today's global foodservice markets, the fast changing trend of consumers' preferences and acceptances poses a huge challenge for restaurateurs in managing their new menu innovation. Empirically, little is known the trendsetting in managing menu innovation amid facing market uncertainty. While there are several attributes that have been known to impact menu innovation, this chapter specifically aims to provide empirical evidence of the moderating effect of food trends on the link between innovation orientations and new menu development (NMD) process in a recently concluded research study of chain restaurants in Malaysia. IGI Global Publication 2015 Book Chapter NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/20258/1/The%20impact%20of%20food%20trends%20on%20menu%20innovation.pdf Mazalan Mifli and Rahmat Hashim and Artinah Zainal (2015) The impact of food trends on menu innovation. Handbook of Research on Global Hospitality and Tourism Management. pp. 266-291. https://doi.org/10.4018/978-1-4666-8606-9.ch015
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
description The search for the right 'pedigree' of innovative menus is endless. As the consumer foodservice markets are converging to one global market, increasingly demand for new menus is evitable. In today's global foodservice markets, the fast changing trend of consumers' preferences and acceptances poses a huge challenge for restaurateurs in managing their new menu innovation. Empirically, little is known the trendsetting in managing menu innovation amid facing market uncertainty. While there are several attributes that have been known to impact menu innovation, this chapter specifically aims to provide empirical evidence of the moderating effect of food trends on the link between innovation orientations and new menu development (NMD) process in a recently concluded research study of chain restaurants in Malaysia.
format Book Chapter
author Mazalan Mifli
Rahmat Hashim
Artinah Zainal
spellingShingle Mazalan Mifli
Rahmat Hashim
Artinah Zainal
The impact of food trends on menu innovation
author_facet Mazalan Mifli
Rahmat Hashim
Artinah Zainal
author_sort Mazalan Mifli
title The impact of food trends on menu innovation
title_short The impact of food trends on menu innovation
title_full The impact of food trends on menu innovation
title_fullStr The impact of food trends on menu innovation
title_full_unstemmed The impact of food trends on menu innovation
title_sort impact of food trends on menu innovation
publisher IGI Global Publication
publishDate 2015
url https://eprints.ums.edu.my/id/eprint/20258/1/The%20impact%20of%20food%20trends%20on%20menu%20innovation.pdf
https://eprints.ums.edu.my/id/eprint/20258/
https://doi.org/10.4018/978-1-4666-8606-9.ch015
_version_ 1760229691022639104
score 13.211869

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