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Factors influencing consumer acceptance of internet of things technology

The aim of this research is to examine factors influencing consumer acceptance of Internet of Things Technology (IoT) guiding by the Technology Acceptance Model (TAM). This quantitative research involves 204 respondents approached via convenience sampling at a public higher learning institution. Dat...

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Main Authors: Chung, Sim Liew, Ju, min Ang, Yee, Teen Goh, Shy, Yin Tan, Wai, Kin Koh, Ru, Yi Teh
Format: Book Chapter
Language:English
Published: IGI Global 2016
Subjects:
T Technology (General)
Online Access:https://eprints.ums.edu.my/id/eprint/20157/1/Factors%20influencing%20consumer%20acceptance%20of%20internet%20of%20things%20technology.pdf
https://eprints.ums.edu.my/id/eprint/20157/
https://doi.org/10.4018/978-1-5225-0746-8.ch012
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spelling my.ums.eprints.201572018-06-20T00:47:49Z https://eprints.ums.edu.my/id/eprint/20157/ Factors influencing consumer acceptance of internet of things technology Chung, Sim Liew Ju, min Ang Yee, Teen Goh Shy, Yin Tan Wai, Kin Koh Ru, Yi Teh T Technology (General) The aim of this research is to examine factors influencing consumer acceptance of Internet of Things Technology (IoT) guiding by the Technology Acceptance Model (TAM). This quantitative research involves 204 respondents approached via convenience sampling at a public higher learning institution. Data was analyzed using multiple regression and results revealed that the dimension of perceived usefulness is the most influencing factor on the consumers' acceptance of IoT technology and consumers' behavioural intention to use. In the Malaysian context, this research provides additional information in narrowing the research gap with regard to understanding behavioural intention to use the IoT technology. Next, the framework will be used for future exploration to address the issue of peoplNVBGBHJe who have never utilized an IoT innovation react. IGI Global 2016 Book Chapter NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/20157/1/Factors%20influencing%20consumer%20acceptance%20of%20internet%20of%20things%20technology.pdf Chung, Sim Liew and Ju, min Ang and Yee, Teen Goh and Shy, Yin Tan and Wai, Kin Koh and Ru, Yi Teh (2016) Factors influencing consumer acceptance of internet of things technology. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 186-201. https://doi.org/10.4018/978-1-5225-0746-8.ch012
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Chung, Sim Liew
Ju, min Ang
Yee, Teen Goh
Shy, Yin Tan
Wai, Kin Koh
Ru, Yi Teh
Factors influencing consumer acceptance of internet of things technology
description The aim of this research is to examine factors influencing consumer acceptance of Internet of Things Technology (IoT) guiding by the Technology Acceptance Model (TAM). This quantitative research involves 204 respondents approached via convenience sampling at a public higher learning institution. Data was analyzed using multiple regression and results revealed that the dimension of perceived usefulness is the most influencing factor on the consumers' acceptance of IoT technology and consumers' behavioural intention to use. In the Malaysian context, this research provides additional information in narrowing the research gap with regard to understanding behavioural intention to use the IoT technology. Next, the framework will be used for future exploration to address the issue of peoplNVBGBHJe who have never utilized an IoT innovation react.
format Book Chapter
author Chung, Sim Liew
Ju, min Ang
Yee, Teen Goh
Shy, Yin Tan
Wai, Kin Koh
Ru, Yi Teh
author_facet Chung, Sim Liew
Ju, min Ang
Yee, Teen Goh
Shy, Yin Tan
Wai, Kin Koh
Ru, Yi Teh
author_sort Chung, Sim Liew
title Factors influencing consumer acceptance of internet of things technology
title_short Factors influencing consumer acceptance of internet of things technology
title_full Factors influencing consumer acceptance of internet of things technology
title_fullStr Factors influencing consumer acceptance of internet of things technology
title_full_unstemmed Factors influencing consumer acceptance of internet of things technology
title_sort factors influencing consumer acceptance of internet of things technology
publisher IGI Global
publishDate 2016
url https://eprints.ums.edu.my/id/eprint/20157/1/Factors%20influencing%20consumer%20acceptance%20of%20internet%20of%20things%20technology.pdf
https://eprints.ums.edu.my/id/eprint/20157/
https://doi.org/10.4018/978-1-5225-0746-8.ch012
_version_ 1760229677705723904
score 13.211869

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