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Students' experiential motives and intention to play online games

This study aims to examine the linkages between students' multi-dimensional experiential motives and intention to use online games. The study uses convenience sampling technique for sample selection of 210 respondents. Their participation was purely voluntary. Social affiliation was found as th...

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Main Authors: Fung, Pang ka, Tan, Huan Shee, Thilagawathy Sankaran, Ravin Nagarajan, Chan, Mary Siew Choo, Aydawaty Mohd Ali
Format: Book Chapter
Language:English
Published: IGI Global 2016
Subjects:
BF Psychology
Online Access:https://eprints.ums.edu.my/id/eprint/20079/1/Students%20experiential%20motives%20and%20intention%20to%20play%20online%20games.pdf
https://eprints.ums.edu.my/id/eprint/20079/
https://doi.org/10.4018/978-1-5225-0746-8.ch016
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spelling my.ums.eprints.200792018-05-21T05:26:32Z https://eprints.ums.edu.my/id/eprint/20079/ Students' experiential motives and intention to play online games Fung, Pang ka Tan, Huan Shee Thilagawathy Sankaran Ravin Nagarajan Chan, Mary Siew Choo Aydawaty Mohd Ali BF Psychology This study aims to examine the linkages between students' multi-dimensional experiential motives and intention to use online games. The study uses convenience sampling technique for sample selection of 210 respondents. Their participation was purely voluntary. Social affiliation was found as the most influential factor in the objective to play online games among students. However, enjoyment insignificantly related with the purpose to play online games. This research contributes significantly to the online gaming industry, and marketers in boosting their profit within undergraduate by know which aspect they look into when having an intention on online gaming. The proposed framework can be the basis for further research to investigate again the intention to play online games. IGI Global 2016 Book Chapter NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/20079/1/Students%20experiential%20motives%20and%20intention%20to%20play%20online%20games.pdf Fung, Pang ka and Tan, Huan Shee and Thilagawathy Sankaran and Ravin Nagarajan and Chan, Mary Siew Choo and Aydawaty Mohd Ali (2016) Students' experiential motives and intention to play online games. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 245-258. https://doi.org/10.4018/978-1-5225-0746-8.ch016
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic BF Psychology
spellingShingle BF Psychology
Fung, Pang ka
Tan, Huan Shee
Thilagawathy Sankaran
Ravin Nagarajan
Chan, Mary Siew Choo
Aydawaty Mohd Ali
Students' experiential motives and intention to play online games
description This study aims to examine the linkages between students' multi-dimensional experiential motives and intention to use online games. The study uses convenience sampling technique for sample selection of 210 respondents. Their participation was purely voluntary. Social affiliation was found as the most influential factor in the objective to play online games among students. However, enjoyment insignificantly related with the purpose to play online games. This research contributes significantly to the online gaming industry, and marketers in boosting their profit within undergraduate by know which aspect they look into when having an intention on online gaming. The proposed framework can be the basis for further research to investigate again the intention to play online games.
format Book Chapter
author Fung, Pang ka
Tan, Huan Shee
Thilagawathy Sankaran
Ravin Nagarajan
Chan, Mary Siew Choo
Aydawaty Mohd Ali
author_facet Fung, Pang ka
Tan, Huan Shee
Thilagawathy Sankaran
Ravin Nagarajan
Chan, Mary Siew Choo
Aydawaty Mohd Ali
author_sort Fung, Pang ka
title Students' experiential motives and intention to play online games
title_short Students' experiential motives and intention to play online games
title_full Students' experiential motives and intention to play online games
title_fullStr Students' experiential motives and intention to play online games
title_full_unstemmed Students' experiential motives and intention to play online games
title_sort students' experiential motives and intention to play online games
publisher IGI Global
publishDate 2016
url https://eprints.ums.edu.my/id/eprint/20079/1/Students%20experiential%20motives%20and%20intention%20to%20play%20online%20games.pdf
https://eprints.ums.edu.my/id/eprint/20079/
https://doi.org/10.4018/978-1-5225-0746-8.ch016
_version_ 1760229667291267072
score 13.211869

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